Archive for the ‘innovation’ category

Porn, weed and fireworks

29 October 2012

Last weekend I was privileged to contribute to the Human Brochure – a world first initiative by Australian Capital Tourism to promote the nation’s capital city, Canberra.

When I told my friends that I was going down to Canberra for the weekend, they invariably asked: “Why..?”

You see, Canberra has a reputation among Australians as being boring. As the home of yawners such as Parliament and the High Court, Canberra is associated with porky politicians and pompous legal types.

Paradoxically, Canberra is also notorious well-known for its sale of X-rated erotica, its decriminalisation of cannabis, and its availability of pyrotechnics. Yep, our very own Amsterdam.

But like most places where people haven’t actually been, its reputation is about 20 years out of date.

And the Human Brochure set out to prove it.

Human Brochure logo

The idea of the Human Brochure was to invite 250 social media-savvy people to Canberra; feed them; shelter them; and cart them around to several major tourist attractions. In return, we were asked to “spread the word online” about “all the great things” we got up to.

I joined the Arts & Culture stream. We were treated to national treasures such as the Australian War Memorial, the National Museum of Australia, the National Film and Sound Archive, the Australian National Botanic Gardens and Canberra Glassworks – not to mention lunch at Two Before Ten, dinner at Mezzalira and z’s at the Diamant Hotel.

That may sound excessive (and yes, we were spoiled out of our minds) but it all boils down to how much you value word-of-mouth marketing. The point of the exercise was for us to share our thoughts, opinions and experiences with our followers on Twitter, Facebook, Pinterest and Instagram.

Sure, Australian Capital Tourism could have pumped the money into yet another traditional advertising campaign, but we all know how they’ve been tracking. Instead, they tapped into the power of personal influence.

Here are a few of my tweets…

I was mindful not to sound like an over zealous salesman. I endeavoured to present only genuine thoughts and share only real experiences. Luckily that was easy to do because I thoroughly enjoyed just about everything!

I did provide some constructive feedback to the National Museum (it conspicuously omits Parramatta, one of Australia’s most important historical places), and I suggested the NFSA play more of its precious footage to visitors (they have since pointed me to their excellent YouTube channel).

But miniscule gripes aside, I expect the Human Brochure will prove to be a roaring success. Not only was the glory of Canberra amplified throughout the social media metasphere, but the initiative itself was the subject of interstate media attention.

Time will tell whether ROI is achieved. My prediction is that other tourism boards will copy the Human Brochure concept, and that will be the ultimate endorsement.

Regardless, I can say hand on heart, I had a wonderful time in Canberra.

Even without the porn, weed and fireworks.

The power of one

24 September 2012

A lifetime ago I worked in an office that, like most others, had a tacit dress code. A tie was not mandatory unless you were meeting clients; otherwise a collared shirt and sensible slacks (or a nice blouse and a long-enough skirt) sufficed.

One Friday, however, my bohemian colleague rocked up in a tee, jeans, and something the kids these days would call “shoes”.

When someone asked him why he was dressed that way, he shot back a quizzical look and stated matter-of-factly, “It’s Casual Friday”.

After a private chuckle, I didn’t think too much of it until the following Friday when something unexpected happened: other people were wearing casual clothes. Then the next week, more people were in their civvies. And so on every week until eventually everybody was embracing “Casual Friday”.

Now, Casual Friday is an institution at this company. You would look very strange indeed if you turned up in a suit.

Dilbert.com

As I reflected on this little episode, I pondered the teachings of Fred Kofman.

In Conscious Business, Kofman defines the difference between a “victim” and a “player”. A victim blames all of his or her woes on external factors – the bus was late; the traffic was horrendous; my boss is an idiot; our IT sucks; we don’t have a learning culture around here.

In contrast, a player responds to the environmental conditions to his or her advantage – he calls ahead to push back that meeting; she leaves half an hour earlier to beat the traffic; he buys a judiciously chosen book for his boss for Christmas; she experiments with externally hosted social media; he engages the few employees in the organisation who are hungry to learn.

In other words, the player exploits his or her “locus of control”. Of course you’re not the CEO, so you can’t make anything happen just by decreeing it. However, you do have a sphere of influence. Are you using it?

Conscious Business

If Kofman’s work is a bit too self-helpy for you, let me rephrase it in edu-speak:

Sometimes the ones most guilty of the knowing-doing gap are ourselves.

Ironic, eh?

As L&D professionals, we know most learning undertaken in the workplace is informal. We know social learning works. We know our target audience is addicted to their smartphones and tablets.

So what are we doing about it?
Jeans

The moral of the story of my bohemian friend is that we are more powerful than we realise. A single person can make a world of difference, if he or she has passion, courage and persistence.

I’m certainly not goading you into making drastic wholesale changes that are going to bankrupt your company or get you fired. All I’m saying is that sometimes it is better to ask for forgiveness than for permission.

If my bohemian friend had asked to wear his jeans that Friday, he would almost certainly have been declined. So he didn’t ask; he just did it. If it backfired, he simply would have fallen back into line the next Friday. (And no doubt try something else!)

So I put to you:

What do you wish would change at your workplace?

Are you a victim or a player?

What can you influence?

What can you sensibly risk asking for forgiveness for rather than for permission?

Do you have the guts to make a difference?

It’s time to wield your power of one.

Everything connects at Amplify

15 June 2011

AmplifyLast week I attended AMP’s biannual innovation and thought leadership festival, Amplify.

As usual, the speaker lineup was first class.

For those who couldn’t make it, I have linked to the recordings of most sessions below. For the sake of convenience I have organised them under three broad categories: Innovation, Social Media and Mobile. These categories are somewhat arbitrary and they blur to varying degrees.

As this year’s tagline states, everything connects!

Light bulb

Innovation

Sanjay Purohit, Vijaya Deepthi and Ananth Krishnan explain how innovation is managed at two massive Indian corporations, Infosys and Tata.

John Katzenbach lists 4 imperatives for promoting an innovative culture.

James Gardner proposes a strategic alternative to breakthrough innovation.

Venessa Miemis foresees the future of money.

Nigel Cameron questions the ethics of radical life extension.

Mike Hawley recognises the emergence of powerful but economically polarised super cities.

Alex Zelinsky predicts Australia’s National Broadband Network will drive innovation beyond the mining boom.

John O’Sullivan highlights the inventions that radio astronomy has brought into the world.

Network

Social media

Jeremiah Owyang walks through the 5 requirements of a corporation to prepare for social media, and the 5 goals that should define its strategy.

Andrew McAfee explains how social technology can help organisations overcome typical barriers to high performance.

Debbie Weil exposes the 5 truths of baby boomers and social media.

Peter Shergold argues that social media reinvigorates civic participation in government.

Richard Binhammer presents a case study on perhaps the most social corporation in the world, Dell.

Group of business people with smartphones

Mobile

Bob Egan reviews the relentless march of mobile connectivity.

Mark Zawacki predicts that everything will be in the cloud and your mobile device will be your thin client.

Barry Vercoe shows how the XO “$100 laptop” is improving digital literacy among children in the world’s remotest areas.

Amplify Festival

Watch even more speakers at the Amplify website, including John Hagel III, Jarod Green, Gunter Pauli, Xavier Rizos, John Smart, Iveta Brigis, Jim Benson, Rod Farmer, Ian Dunlop, Oliver Weidlich, Hugh Mackay, Michael Kordahi, Matt McDougall, Mike Nelson, Paul Cooper and Tony Golsby-Smith.

Ode to the naysayers

29 March 2011

Don’t tell me why I can’t.

Tell me how I can.

The Parable of the Monkeys

8 March 2011

BananasI was pondering the notions of innovation and adaptability the other day – nerd alert! – when I remembered the Parable of the Monkeys.

I’m not sure who invented this parable. I don’t think it’s a true story; at least I hope not (poor monkeys). Perhaps it’s a corruption of an ancient fable? If you can shed any light on it, please let me know.

Anyway, here’s the ryanised version…

The experiment

In a room there were 5 monkeys.

A bunch of bananas hung from the ceiling, and a ladder stood nearby.

Inquisitive and hungry, one of the monkeys climbed the ladder and reached for a banana. As soon as he did so, a scientist opened a port hole and drenched all the monkeys with a high-pressure hose.

After a few minutes, angry and dripping wet, but no less inquisitive and hungry, another monkey decided to give it a go. He climbed the ladder and reached for a banana. As soon as he did so, the scientist opened the port hole again and drenched all the monkeys with the hose.

After a few more minutes, another monkey decided to give it a go. This time his mates were having none of it. As soon as he touched the ladder, they rallied around and beat him up.

None of the monkeys dared go near the ladder any more.

Ladder

The next day, the scientist removed one of the monkeys and replaced him with a new one. Since this monkey was not aware of the consequences, he headed straight for the ladder. The other monkeys headed him off and beat him up.

The next day, the scientist removed another monkey and replaced him with a new one. Since this monkey was not aware of the consequences, he headed straight for the ladder. Again the other monkeys headed him off and beat him up.

This continued for few more days. Each time, like clockwork, the new monkey would head for the ladder and the other monkeys would beat him up.

Then on Day 6, a strange thing happened. Yes, the new monkey headed for the ladder and the other monkeys beat him up. However none of those monkeys was an original from Day 1. They all dutifully beat up the new guy, but they had no idea why!

Monkey business

I’m sure we’ve all had times when we’ve felt like one of those monkeys.

We do something a particular way because that’s the way we’ve always done it.

Monkey on a computer

That line of thinking is oft-derided, but you know what? Sometimes it makes perfect sense.

For example, if you live in northern Europe, it’s a good idea to build your roof with a steep incline, just like everyone else has done for centuries. You might not know why that’s the way it’s always been done, but if you deviate you will be sorry.

Roof collapsed under snow

Having said that, high performers like to challenge the status quo.

Suppose the scientist running the monkey experiment dies and is replaced by a gentle soul who would never harm a monkey. Or the laws change and mistreating monkeys is prohibited. If the monkeys continue to do what they’ve always done, they’ll never enjoy the bananas that are now freely available to them!

If I draw a parallel to the workplace, m-learning springs to mind. I admit I haven’t done much in this space over the years, but that’s because hardly any of my colleagues have owned a smartphone. My previous analysis warned me that any work done in this space would be a waste of time because there was no demand.

But times change. Now every man and his dog owns an iPhone or a Blackberry or an Android or an iPad. Phone plans are a lot cheaper, and download speeds are smoking. Returning my attention to m-learning this year is probably a wise idea.

Group of business people with smartphones

The moral of the story

For me, the moral of the story is to take a proactive but cautious approach to innovation.

Respect the fact that prior generations have done things a particular way for, in all likelihood, good reasons.

To be adaptable, however, you need to remain cognisant of the fact that the world changes and, hey, most things can be done better.

So give your ideas a go – but do your homework first; and protect yourself so that if you fail, you fail quick and you fail small.
 


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