Posted tagged ‘digital culture’

All hail the electronic calf

28 January 2013

Given I’ve been blogging about MOOCs lately, I thought it was high time I better informed my perspective by actually doing a MOOC.

So I signed up to The University of Edinburgh’s E-learning and Digital Cultures course on Coursera.

It has just kicked off, and one of the resources that we have been pointed to in the first week is Zumbakamera’s short animation, Bendito Machine III.

This film really resonated with me.

Anyone familiar with the Judeo-Christian story of Moses climbing Mount Sinai to receive the Ten Commandments from God will recognise its alignment with how modern consumers interact with technology. The arrival of the all-singing, all-dancing device-of-the-moment sweeps away all the false idols before it. Rejoice! as we consumers are only too willing to worship the one true god.

That is until the next one comes along.

Golden cow

Beyond the theme of religious zeal, yet another theme pervades the film: the distraction of the masses by “popular culture”. Whether it be news, lifestyle or banal entertainment, the machine can meet all your needs – and so the populace remains glued to the screen, flitting about from scene to scene without ever considering the context.

We’re intelligent because we’re hyperconnected.

Insofar as these themes relate to e-learning, the obvious parallel for me is the undue influence of Apple. The iPad in particular is heralded by some as the panacea of education. The archangel of autodidactism. The shining light of mobile learning.

The iPad can do anything and everyone owns one, so you would be a luddite not to use it, either as a teacher or as a student.

I sooo can’t wait to get mine. When I do, I’m going to put it in a golden case. With horns.

UPDATE: Helen Blunden from Activate Learning Solutions commented on this post pointing out the overly theoretical nature of the EDC MOOC content. I agree, so I have drawn out the following practical messages from the Bendito Machine III animation…

1. Don’t believe the hype - The ultra effective marketing campaign by the Apple folks would have you believe that the iPhone is the most popular smartphone in the world. If you were to develop an e-learning solution specifically for the iPhone then, you might find that you have left most of your target audience out in the cold.

2. Future-proof yourself – The current situation will not remain so forever, so don’t paint yourself into a corner. (Just ask the Flash designers!) I’m not inclined to develop device-specific mobile apps, for example, but rather HTML5 that is web-based and device agnostic. I’m not saying never develop apps; what I am saying is if your platform of choice disappears (Nokia? BlackBerry?) you don’t want all your work to disappear with it.


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