Posted tagged ‘engagement’

The triple-threat scenario

31 March 2014

There’s no shortage of theories as to why a scenario works so well as an educational device. But for me, it boils down to context.

An authentic and relevant context facilitates two important processes.

1. Sense making

The authenticity and relevance of the scenario contextualises the content so that it becomes more meaningful for the learner. It approximates a real life situation with which she is familiar so that she can make better sense of it.

2. Transfer

When the learner finds herself in a similar situation in real life, she will associate the current context with the scenario and thus apply her experience from it more readily.

When we combine these two affordances with the engagement power of video, we create a triple threat which dramatically increases our probability of success.

An offer they can’t refuse

10 March 2014

One of the best conference sessions I have ever attended was presented by Chris Bessell-Browne from Qantas College.

E-Learning at an airline is challenging because a relatively high proportion of the workforce does not have ready access to a computer. This poses a problem when, for example, you need to roll out compliance training to each and every individual.

One way in which Qantas solves this problem is by showing a series of video scenarios to large groups of their employees. The scenarios involve real employees as well as paid actors, and they recreate scenes that have actually happened at the organisation – eg a young woman receiving unwanted attention from a colleague at the Christmas party, a baggage handler being bullied by a peer in his team, a manager reprimanding one of his team members for her dishevelled appearance, etc. Each video is then followed by a slide featuring several discussion questions, asking if so-and-so was in the wrong, that kind of thing.

According to Chris, the discussions get quite animated as people argue their case for or against. Because there is often no clear “correct” or “incorrect” answer, the interaction represents a melting pot of views and perspectives – carefully facilitated by the L&D pro. It makes the learning experience engaging, relevant and authentic. In other words, nothing like typical compliance training.

As Chris proceeded with her presentation at the conference, everyone in the audience was on the edge of their seat as they eagerly anticipated the next instalment.

When was the last time anyone reacted like that to your training?

Businessman with information and resources streaming out of his smartphone

Video breathes life into content.

For example, while reading about how to provide effective feedback and perhaps downloading a 6-step job aid may be enough to improve your feedback giving skills, suppose you could also watch a video of a manager providing feedback to her direct report. Now you have a role model to follow, and a real-world example to make sense of.

So why doesn’t everyone do this? We have the tools at our disposal – from the camera on our smartphones to a plethora of free editing software downloadable from the internet.

I suspect one of the barriers is fear. We look at the slick productions such as those commissioned by Qantas, and we’re afraid our own efforts will appear amateurish in comparison. And you know what: they will!

When professional production houses shoot a video, they do so beautifully. The picture is rich and sharp. The audio is crisp and clear. The lighting is perfect. That is, after all, what you are paying them for. And it ain’t cheap.

When we record a video on our smartphone, the picture might be somewhat dull, the audio tinny, the lighting dodgy. But I put to you that if the quality of your production is good enough to see and hear, then it’s good enough to learn from.

And if the content is relevant, you’ll find your target audience surprisingly forgiving. You needn’t be Francis Ford Coppola because what really matters is the learning outcome.

So my advice is simply to give it a go. Test a few home-made clips on a pilot group to see how they fare. Incorporate constructive feedback, build on your success and scale it up. Your videography skills will improve over time, and you might even consider buying better equipment and software.

Sure, a beautifully crafted production will always be preferable, but it’s not always attainable or even necessary. You have the power right now to provide your audience with a learning experience that’s engaging, relevant and authentic.

So make them an offer they can’t refuse.

Funny business

27 November 2013

Do you find yourself going to too many meetings? Or to meetings that don’t really achieve anything? I know I do.

Like many large organisations around the world, my employer is not immune to that most insidious of diseases: the ineffective meeting.

However, unlike other organisations that prefer to sweep the problem under the carpet, I’m proud to say that ours has chosen to tackle it head on. The term “proud” might seem somewhat of an over statement, but allow me to put it into context…

You see, in Australian terms at least, the company I work for is old. And with age comes a reputation for being risk averse, compliant, not really innovative, but big and safe. Perhaps we are some or all of those things, but in any case I think it sells us short.

I’ve been employed by the company for a while now, and I can personally vouch for the progressive changes that have occurred over that time. I think no better example of our evolution is a little video clip that we produced to combat the aforementioned spectre of the ineffective meeting.

In the clip, a woman in a supermarket asks the store attendant for directions to the bread aisle. The attendant dutifully escorts the customer to the bread and asks her what type she wants. What follows is an excruciating sequence as she defers to her colleagues for their opinions, everyone suggests conflicting ideas and alternative solutions, someone turns up late, no one is willing to make a decision, and eventually everyone departs, leaving the attendant holding a perfectly acceptable loaf of bread that no one wants.

Customer: Greg’s the key decision maker here.
Attendant: Greg…?
Customer: Greg’s not here.

It’s cheeky; it’s self-deprecating; and above all, it’s funny.

And it set the organisation alight. Our enterprise social network was deluged with positive comments, ranging from wishes of congratulations to urges to post it onto YouTube. Never before have I witnessed such a reaction to piece of training content.

Will it change the meeting culture of the organisation? Only time will tell. But given raising awareness of the problem is an objective, it’s off to a flying start.

Loaf of bread

All this got me thinking about the under-exploited role of comedy in education. Perfect timing – because just as I was contemplating this theme, my friend CJ Delling flew back into town.

CJ is a German-born comedian, cartoonist and “maker of stuff for the easily amused”. She has performed at the likes of the Edinburgh Fringe Festival and the Melbourne International Comedy Festival.

Inevitably, the first observation anyone makes upon meeting CJ is the oxymoron of the German comedian. But that, of course, is a myth. I have met a surprising number of Germans over my lifetime and I have found the vast majority of them to be well humoured. CJ goes one step further by being hilarious.

But this post isn’t about the sociability of our continental cousins; it’s about e-learning – so I cornered CJ on the pretence of catching up for coffee and asked her the following questions:

     • Should comedy be used in education? (0:17)
     • What style of comedy is most effective for education? (0:56)
     • When should comedy not be used? (1:38)
     • What is your favourite example of comedy used in education? (1:55)

Typically creative, CJ illustrated her answers to my questions via the following animation…

I agree with CJ’s view that comedy should indeed be used in education. As she explains, it can improve the learner’s attention, interest and memory retention, while simultaneously reducing their stress and interpersonal barriers they may be experiencing.

I also subscribe to CJ’s advocacy of observational comedy in education. While we view the scene from a safe distance, we still see ourselves in it and hence its relevance to our own worlds. It works because it’s true.

With this in mind, I can see why CJ’s favourite Air New Zealand safety videos work so well. Moreover, I recognise how some of my own favourites might be re-deployed to develop mindsets and capabilities in the workplace. For example…

     • Leadership

     • Followship

     • Teleconferencing

     • Writing skills

     • Influencing without authority

While the comedic device may be…

     • Facetious

     • Dry

     • Black

Yet as CJ also notes: it’s important not to over step the mark. For me, Dilbert springs to mind. While the comedy might be champagne and the message cringeworthingly accurate, the cutting style of Scott Adams might dig a little too deep.

According to the anonymous online employee survey, you don't trust management. What's up with that? Oh. Right.

Does it matter? Yes! You can’t forget your objective, which is essentially to change behaviour. So you can ill afford to alienate your target audience.

That’s why I consider our supermarket clip such a powerful force. It’s obviously a comedy and a fictional scenario, which lets our guard down and provides a psychological degree of separation. Yet it remains unequivocally familiar, and so drives its message home.

Because we ridicule it, we feel the imperative to change. Lest we ridicule ourselves.

When is an e-book not a book?

16 November 2011

I read The Fantastic Flying Books of Mr. Morris Lessmore today and I was gobsmacked. The e-book is filled with glorious pictures, marvellous animations and engaging interactivity.

Screenshot

Of course, this isn’t the only title that takes advantage of its medium. For example, Rob Brydon has added audio and video components to his autobiography Small Man in a Book, while the textbooks on the Inkling app include animations, quizzes and social study tools.

Inkling on iPadThe marketing copy for The Fantastic Flying Books calls it “an interactive narrative experience” that “blurs the line between picture books and animated film”.

Inkling “turns paper-based textbooks into engaging, interactive learning experiences while staying compatible with the print book for classroom use”.

All this got me thinking: where do we draw the line?

When is an e-book not a book…?

The definition of a book

To me, a “book” is a collection of written words that together form a story. The text activates the mind and fires the imagination. The process is often assisted by illustrations.

Of course, the definition of a book can no longer be limited to sheets of paper bound together. The relentless march of technology has ushered the concept into an electronic format. Arguably, the introduction of multimedia elements is a continuation of that evolution.

At what point, however, does the nature of a book transform so much that it becomes something else?

Semantics, semantics

If we replace text with an image, we call it a picture.

If we replace it with illustrated motion, we call it an animation.

If we replace it with a recording, we call it audio or video.

If we combine all of the above, do we not call it an online course…?

When you think about it, a media rich e-book is what a pedagogically-sound online course ought to be:

Rose• engaging
• interactive
• learner centered
• logically structured
• founded on storytelling

Sure, it’s linear, but so are many online courses! In fact, authoring tools like Lectora leverage the metaphor of a book – with terms like “pages” and “chapters” – to arrange the content. (Besides, I don’t think linearity is necessarily a bad thing, so long as the learner is empowered to navigate as they please.)

But it may just be semantics after all. In this digital age, when convergence is inevitable, perhaps labels become inconsequential.

As Shakespeare’s Juliet observed, “A rose by any other name would smell as sweet”.

2010: My blogging year recapped

28 December 2010

As 2010 draws to a close, I thought I’d take a moment to recap my blog posts during the year.

I hope you take the opportunity to read any that you may have missed.

Oh, and please leave a comment or two or three…!

Tag cloud for the E-Learning Provocateur blog in 2010.

Learning theory & instructional design

Taxonomy of Learning Theories•  Taxonomy of Learning Theories
•  Theory-informed instructional design tips
•  The two faces of blended learning
•  Style counsel
Style counsel•  Art vs (Information) Science

Informal learning

How to revamp your learning model•  My award-winning IQ
•  Online courses must die!
•  The ILE and the FLE in harmony
•  How to revamp your learning model
•  Open Learning Network vs ILE

Social media

How not to do social media•  Social media: It’s not about the technology!
•  Social media: Prevention is better than cure
•  The 4 lessons Kid Fury teaches us
•  I stand corrected
•  How not to do social media
Why Gowalla should merge with Foursquare•  Why Gowalla should merge with Foursquare
•  Sharing is caring

Knowledge management

Art vs (Information) Science•  Art vs (Information) Science
•  Erin doesn’t get it

Government 2.0

I stand corrected•  London, New York, Parramatta
•  I stand corrected

Blogging

Thickness of skin required•  Thickness of skin required
•  Greetings from the E-Learning Provocateur
•  Sharing is caring

E-Books

The age of the e-book•  The age of the e-book
•  The end of publishing as we know it

Engagement

The elephant in the room•  The elephant in the room
•  Shades of green
•  The Melbourne Cup: it’s not about the horses!

Events

My 1-liners from TEDxCanberra 2010•  My 1-liners from LearnX 2010
•  My 1-liners from TEDxCanberra 2010

Cartoons

Campus firestarter•  The ingredients of intelligence
•  Campus firestarter
•  A short history of spam
•  Thickness of skin required
•  Trending: Sydney
•  Selective tolerance

Confucius 2.0Miscellaneous

•  Confucius 2.0
•  Green e-learning
•  Honest football
•  The two types of augmented reality
Allergic to ATNA•  Swimming against the tide
•  Square pegs and round holes
•  Facts are a bitch
•  Smartfailing the vintage future
•  Allergic to ATNA
 


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