This one goes out to all the L&D folk who are wary of the “I haven’t been trained” excuse.
Posted tagged ‘Facebook’
Categories: informal learning, motivation
Tags: attitude, autodidacticism, autodidactism, cartoon, excuse, Facebook, funny, humor, humour, informal learning, learning, motivation, pull, self-directed learning, teaching, training
Comments: 16 Comments
Last weekend I was privileged to contribute to the Human Brochure – a world first initiative by Australian Capital Tourism to promote the nation’s capital city, Canberra.
When I told my friends that I was going down to Canberra for the weekend, they invariably asked: “Why..?”
You see, Canberra has a reputation among Australians as being boring. As the home of yawners such as Parliament and the High Court, Canberra is associated with porky politicians and pompous legal types.
Paradoxically, Canberra is also notorious well-known for its sale of X-rated erotica, its decriminalisation of cannabis, and its availability of pyrotechnics. Yep, our very own Amsterdam.
But like most places where people haven’t actually been, its reputation is about 20 years out of date.
And the Human Brochure set out to prove it.
The idea of the Human Brochure was to invite 250 social media-savvy people to Canberra; feed them; shelter them; and cart them around to several major tourist attractions. In return, we were asked to “spread the word online” about “all the great things” we got up to.
I joined the Arts & Culture stream. We were treated to national treasures such as the Australian War Memorial, the National Museum of Australia, the National Film and Sound Archive, the Australian National Botanic Gardens and Canberra Glassworks – not to mention lunch at Two Before Ten, dinner at Mezzalira and z’s at the Diamant Hotel.
That may sound excessive (and yes, we were spoiled out of our minds) but it all boils down to how much you value word-of-mouth marketing. The point of the exercise was for us to share our thoughts, opinions and experiences with our followers on Twitter, Facebook, Pinterest and Instagram.
Sure, Australian Capital Tourism could have pumped the money into yet another traditional advertising campaign, but we all know how they’ve been tracking. Instead, they tapped into the power of personal influence.
Here are a few of my tweets…
Ryan Tracey (@ryantracey) October 26, 2012
Ryan Tracey (@ryantracey) October 27, 2012
Ryan Tracey (@ryantracey) October 27, 2012
Ryan Tracey (@ryantracey) October 28, 2012
Ryan Tracey (@ryantracey) October 28, 2012
I was mindful not to sound like an over zealous salesman. I endeavoured to present only genuine thoughts and share only real experiences. Luckily that was easy to do because I thoroughly enjoyed just about everything!
I did provide some constructive feedback to the National Museum (it conspicuously omits Parramatta, one of Australia’s most important historical places), and I suggested the NFSA play more of its precious footage to visitors (they have since pointed me to their excellent YouTube channel).
But miniscule gripes aside, I expect the Human Brochure will prove to be a roaring success. Not only was the glory of Canberra amplified throughout the social media metasphere, but the initiative itself was the subject of interstate media attention.
Time will tell whether ROI is achieved. My prediction is that other tourism boards will copy the Human Brochure concept, and that will be the ultimate endorsement.
Regardless, I can say hand on heart, I had a wonderful time in Canberra.
Even without the porn, weed and fireworks.
Categories: digital influence, innovation, social media
Tags: #HumanBrochure, ACT, advertising, Australian Capital Territory, Australian Capital Tourism, Australian National Botanic Gardens, Australian War Memorial, Canberra, Canberra Glassworks, Diamant Hotel, digital influence, Facebook, facebook marketing, Human Brochure, influence, innovation, Instagram, Internet, marketing, Mezzalira, mobile telepresence, National Film and Sound Archive, National Museum of Australia, online marketing, Parramatta, Pinterest, social business, social media, social media marketing, tourism, Twitter, Two Before Ten, Visit Canberra, why social media, WOM, word-of-mouth
Comments: 12 Comments
A little while ago, someone tweeted his awe of the fact that over 600 million people are connected to each other on the one platform, ie Facebook.
This got me thinking, are all these people really “connected”…?
I’m sure you’re familiar with the Six Degrees of Separation principle. It holds that on average, anyone is only 6 personal relationships away from anyone else. Whether Facebook adds anything to the equation is questionable.
Take Madonna for example.
Madonna has a Facebook page – well, I think it’s her. There’s a problem already. For the sake of this argument, let’s accept it’s her.
I can write a message on her wall and hope she replies, but that’s not really the point. I could also mail her a letter or press the buzzer at her Hollywood mansion.
The point is connectedness. For the theory to hold up, I must be only 6 Facebook users away from the Material Girl, and thereby be able to engineer a personal introduction.
Maybe in theory I can, but while I know who I’m connected to, I don’t really know who they’re connected to, let alone who they are connected to. And that’s only a few degrees in.
Sure, I could ask “Does anyone know anyone who knows anyone who knows anyone who knows anyone who knows Madonna?”, but that would be a tad silly. No one could possibly know.
Alternatively, I could say “I’m trying to meet Madonna – can you arrange an introduction? Pass it on…”
Again in theory, my message would reach someone who could indeed arrange an introduction, but the probability of that happening is ridiculously low. Human nature dictates that a rapidly diminishing number of people will pass it on, let alone to the extent required to get a hit.
So while 600 million people are technologically connected on Facebook, practically they aren’t because everyone’s effective network only stretches so far.
The best we can do is stretch it as far as possible.
Categories: digital influence, social networking
Tags: connectedness, digital influence, effective network, Facebook, influence, myth, network theory, Six Degrees of Separation, social media, social networking, social reach
Comments: 5 Comments
Much has been said of the “circles” feature in Google+, and rightly so.
I really like the idea of targeting my messages to just friends, or just family, or just whomever. It makes sense.
It’s Google’s trump card against the likes of Facebook and Twitter.
Slap in the face
The achilles heel of Facebook is that its friending system is binary: either you are my friend or you are not. If you are, I’ll be sharing my family reunion updates with you, and conversely I’ll be sharing my experience of burning a police car during the Canucks riot with my mum.
Few of us are aware you can “customize” whom you share your updates with, but selecting individuals one by one is hardly user friendly – especially if you want to update 67 people.
Indeed, Facebook has a “friends list” feature which allows you to filter your incoming news feed. You’d think it would allow you to filter your outgoing news feed too. Granted, I’m no Facebook expert, so maybe this can be done. But that’s the point: so much about Facebook is onerous and secretive. I’ve got better things to do.
Bye bye birdie?
Then there’s Twitter. Some commentators have heralded the death of the popular microblog at the hands of Google+ because, unlike its alleged nemesis, its messages are restricted to 140 characters.
I couldn’t disagree more. The 140 character limit is Twitter’s saving grace, and ultimately its competitive edge. Fellow tweeps, I love you all – but in very small doses. If I want more, I’ll read your blog.
As for targeting messages, Twitter can’t do that. However, it’s easy enough to manage multiple accounts with a client such as HootSuite.
Forget Facebook, forget Twitter. The one who has the most to fear from Google+ is Yammer.
Don’t get me wrong: Yammer has revolutionised social learning in the workplace. (Twitter dropped the ball big time by failing to introduce corporate accounts.)
To me, Yammer is the most similar to Google+. In particular, its “groups” feature allows you to direct your messages to a particular bunch of people. You can also assign people to groups – even if you’re not the group’s admin.
All good for Yammer, right? Wrong.
You see, everyone on the planet has heard of Google, but relatively few have heard of Yammer. And guess who’s shifting their attention to the business sector.
Categories: social media, social networking
Tags: circles, enterprise 2.0, Facebook, friending, Google Plus, Google+, social learning, social media, social networking, Twitter, web 2.0, Yammer
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