Posted tagged ‘flipped classroom’

They’re not like us

12 May 2014

As learning in the workplace becomes increasingly informal, the motivation of employees to drive their own development becomes increasingly pivotal to their performance.

This is a point that I fear many of our peers fail to grasp.

You see, we love learning. We share knowledge on Twitter, contribute to discussions on LinkedIn, read books, write blogs, comment on blogs, subscribe to industry magazines, share links to online articles, watch videos, and participate in MOOCs. We tinker with software, experiment with new ideas, attend conferences, and join local meetups. We crowdsource ideas, invite feedback, ask questions, and proffer answers. The list is endless.

No one forces us to do all this. We do it because we enjoy it, and we understand that it is critical in keeping our knowledge and skills relevant in an ever-changing world.

The inconvenient truth, however, is that not everyone does this. I’m not referring to some of us in the L&D profession, although that’s an ironic part of the problem. For now I’m referring to a large proportion of our target audience. In a nutshell, they’re not like us.

An embodiment of this concept is the 1% rule. This heuristic maintains that in a typical online community, only 1% of the members create new content, while the remaining 99% lurk. A variation of this theme is the 90-9-1 principle, which maintains that in an online space that empowers users to create and edit content (eg an intranet or wiki), only 1% of the members will create new content, 9% will edit it, leaving the remaining 90% who consume it.

Of course, these ratios assume a participating population; they don’t account for the proportion of the membership that is disengaged with the community. That is to say, not even lurking. And that proportion may be surprisingly large.

In any case, I’m not interested in getting tied up in knots over the numbers. Like 70:20:10, these are merely rules of thumb that reflect a broader truth. I also appreciate that lurking isn’t necessarily a bad practice. The consumption of content is an important element of “learning”. No argument there.

A problem arises, however, when active participation is expected. Consider an ESN such as Chatter: 1% of the organisation won’t adequately reflect the enterprise’s collective intelligence. Or a discussion forum that supports an inhouse training program: 1% of the participants will fall short of the critical mass that is required to develop a rich, diverse and meaningful discussion. In such cases, the vast majority of the SMEs are effectively holding back their expertise, and those with experiences to share are not doing so. Hence the learning experience suffers – even for the lurkers.

Another challenge we face is pre-work – or more to the point: it not being done. Of course this has been a problem for as long as pre-work has existed. However it’s becoming acute for those among us who are trying to implement a flipped classroom model. Value-add activity can not be undertaken when the face time is spent on the non-value add activity which should have (but hasn’t) already been done. It defeats the purpose.

Again, when the expectation of active participation is not met, everyone’s learning experience suffers.

Tumbleweed rolling along a deserted road

So how can we as L&D professionals change the situation? How can we motivate our participants to participate actively…?

My poll results from Drivers of Yammer use in the corporate sector are somewhat enlightening. Indeed, I have enjoyed some success by getting executives actively involved, as well as by calling on champions throughout the business to push the barrow.

I recently asked a presenter at an e-learning conference what she does when her target audience aren’t actively participating in the discussion forums that she sets up, and she replied matter-of-factly that she reports their reticence to their respective managers. Ouch! but apparently it works.

Natalie Lafferty blogged about a paper recently published by the Virginia School of Medicine, in which they reported dwindling attendance at their flipped classroom sessions…

“In sessions where students could sit where they wanted, they were less prepared as they would typically sit with their friends and would choose their table based on fun rather than who knew their stuff. The session for some served as a ‘social catch-up’, others admitted they watched videos. There was however a difference in approach to team-based learning sessions where students were assigned into groups; they were more likely to prepare as they were more concerned about appearing stupid.”

I call the latter phenomenon “social accountability” and it appears powerful.

Jayme Linton blogged about encouraging her students to do their pre-reading by employing similar techniques such as “speed dating”…

“Speed dating allows students to interact with several peers in a short amount of time. Students talk for a short time (1 or 2 minutes) with a classmate, typically in response to a question or set of questions. After the specified time period has passed, students rotate and have a conversation with another peer.”

Dare I suggest again the major concern of the participants is their social standing?

Carrot and stick

While all these techniques evidently motivate the target audience to participate, I can’t help but feel a pang of disappointment. Because each of these motivators is extrinsic.

Whether it be ego, fear, politeness or bald-faced sycophancy driving their behaviour, I put it to you that the retirement of the motivating technique by the L&D pro would result in the cessation of that behaviour. By definition, the motivation is not intrinsic and so the participants are relieved of their incentive to continue.

Of course, an alternative is to cultivate the participants’ intrinsic motivation instead. For example, if the content is authentic, relevant and engaging, then that makes it compelling, and that should pull the participants in. However, I put it to you further that even with the most compelling content in the world, it will be worth nil if the participants are not habituated into interacting with it and with one another about it.

Which leads me to consider a hybrid approach: using extrinsic motivators to drive the desired participant behaviour, which is consequently rewarded by an experience that is intrinsically motivating. In other words, scaffolding the informal learning process with a formal structure, thereby driving the behaviour that achieves the outcome that drives the behaviour.

Perhaps over time a sustainable participatory culture will emerge and the need for such scaffolding will dissipate. In the meantime, though, we may have no choice but to dangle the carrot with the stick.

7 big opportunities that MOOCs offer corporates

29 July 2013

Hot on the heels of my 5 benefits of open badges for corporates, I now present my 7 big opportunities that MOOCs offer corporates.

Regular readers of my blog will know that I’m quite the MOOC fan. While I realise massive open online courses are not a panacea, I believe they have much to offer learners and learning professionals alike.

More specifically, I recognise the following opportunities to leverage them in the workplace. If you can think of any others, please let me know…

Businesswoman on computer in office

1. Sourcing content

Quality content, for free, from some of the world’s most respected educational institutions? That’s a no-brainer.

While Coursera and others offer MOOCs covering business and management topics that are relevant across the enterprise, it’s important to realise that other topics (such as statistics, law and IT) may also be relevant to particular teams. Having said that, I believe there is much more scope for MOOC providers to cover corporate-relevant topics.

I envisage L&D professionals playing important roles in both curating and supporting MOOCs for their colleagues. In terms of the former, it’s important that the right MOOC be connected to the right employee so that it’s relevant to their performance on the job. This will involve an analysis of the curriculum pre-study, and an evaluation of the learning experience post-study.

In terms of supporting the moocers in the organisation, I envisage L&D pro’s undertaking activities such as facilitating communities of practice, setting up buddy programs, and organising external meetups.

2. Networking

Participating in a MOOC forms connections with people outside of your organisation. Whether it be via the online discussion forum, on one of the associated social media groups, or at a local meetup, suddenly you are introduced to a world of people who are passionate and knowledgeable about the topic.

And it’s not just people outside of the organisation you will connect to. You may also connect with fellow participants inside the organisation, whom you otherwise might never have met.

A MOOC can therefore facilitate the kind of cross-functional collaboration and diversity of thinking that many corporates talk about, but few ever do anything about.

3. Blending content

Depending on the licensing policy of the content owner, a MOOC (or parts thereof) may be incorporated into an in-house offering.

Content sourced from a respected university can make the offering more engaging and lend it an air of credibility.

4. Flipping classrooms

While corporates are increasingly realising that classroom delivery is not necessarily the most effective pedagogy for employee development, neither is delivering the training in exactly the same way via a webinar or converting the PowerPoint slides into an online module.

Instead, corporates should consider making their offerings “MOOC like” by creating an online space in which the content can be consumed and discussed by the employees (with SME support) over the course of several weeks.

This approach reduces the burden of managing classroom sessions (timetables, room bookings, flights, accommodation), and frees up face-to-face time for value added activities such as such as storytelling, Q&A and role plays.

I also suggest mimicking the flexibility of a MOOC, whereby signing up to the course, participating in it and even completing it is optional. However, only those who pass the assessment will have their completion status recorded in the LMS.

5. Brand marketing

Just like a university, a corporate has expertise in a particular domain that it can share with the public. Perhaps after experimenting with internal “MOOC like” courses, the organisation can deliver a bona fide external MOOC either on their own server or via an established platform like Coursera.

Notwithstanding the fact that managing a MOOC is a lot of work, I would argue the investment is worth it. Think about it: you can access tens of thousands of customers and prospective customers who are becoming increasingly immune to traditional advertising. By educating them, you build up your goodwill and engender a sense of trust in your brand.

Then there’s CSR to consider. Does the company have an ethical responsibility to help the community through MOOCs? Not to mention the kudos that goes with it.

So while the financial viability of MOOCs has come under heavy fire in the blogosphere, the ROI might be more complicated than the profit-and-loss statement suggests.

6. Becoming involved

If running a MOOC is a bridge too far for the organisation, there are other opportunities to become involved.

For example, the University of Virginia’s Foundations of Business Strategy MOOC invites real companies to supply real business problems for the (tens of thousands) of students to solve collaboratively.

As Foldit can attest, problem solving through crowdsourcing really works – and sometimes the results are spectacular.

7. Mining big data

This wades into the murky waters of privacy and ethics, but theoretically at least, a company could purchase access to a particular MOOC’s analytics.

Why would it want to do that? Perhaps to:

  • Offer internships to the participants who achieve the highest results.
  • Uncover trends in the online discussions, and hence forecast consumer behaviour.
  • Target the students, who self-evidently have an interest in the domain, with direct marketing for related products and services.

And if the organisation were to run its own MOOC, it wouldn’t need to pay anyone for the data.

The future of MOOCs

26 November 2012

MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs.

Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners.

It’s all very well for Apple-owning, organic-buying professionals to cast aspersions, but consider the girl in Pakistan who’s too scared to set foot in a classroom. Consider the teenager in central Australia whose school has only one teacher. Consider the young woman in Indonesia who can’t afford college. Consider the boy in San Francisco whose maths teacher simply doesn’t teach very well.

Don’t all these people deserve a better education? And isn’t content sourced from some of the world’s best providers a giant leap in that direction?

Sure, the pedagogy may not be perfect, but the alternative is much worse.

Child learning on a computer

MOOC proponent George Siemens distinguishes between two types of MOOC: the xMOOC and the cMOOC.

The former is the subject of such disdain. Involving little more than knowledge transmission and perhaps a quiz at the end, the xMOOC is widely seen as replicating old-fashioned lectures and exams.

In contrast, the latter leverages the connectedness of the participants. Seeded with content, the cMOOC empowers – read “expects” – the learner to discuss, debate, discover, share and co-create new knowledge with his or her fellow learners.

The cMOOC’s participant is active whereas the xMOOC’s participant is passive. As Siemens puts it, cMOOCs focus on knowledge creation and generation whereas xMOOCs focus on knowledge duplication.

Despite Siemens’ evangelism though, I don’t think the cMOOC is necessarily better than the xMOOC. (I’ll explain later.)

Ethernet cable

Love them or loathe them, xMOOC or cMOOC, the fact remains: MOOCs have arrived, and they are here to stay.

Moreover, I submit they are yet to wreak their full vengeance on the education industry. When I look into my crystal ball, I foresee that MOOCs will rock our world, and they will do so in 15 ways…

Fortune teller

1. Universities will finally accept they are service providers.

As the latest edition of Educause Review indicates, universities are fee-for-service businesses. That means they are subjected to market forces such as competition.

MOOCs beg the question: If I can study at Stanford University for free, why would I pay tens of thousands of dollars to study at your dinky university and subject myself to your arcane rules?

2. The vast majority of students will be overseas.

Countries that currently attract foreign students to their shores will need to brace for the impact on their local economies, as an ever-increasing proportion of students choose to gain an international education without leaving their home country.

3. The pecking order will be reshuffled.

While the world’s most prestigious institutions will enjoy a windfall of new students, those that rely more on age than ability will ultimately fail as the target audience realises how pedestrian they are.

Conversely, some of the smaller, younger institutions will emerge from the shadows as the world sees how good they really are.

4. Research will become a competitive advantage.

There’s nowhere to hide on the global stage, and cutting-edge expertise will be one of the few aspects that a university will have to distinguish itself from the others.

No more lazy professors, no more specious journal articles. Faculty who don’t generate a flow of new knowledge for their students will have their tenure terminated.

5. Universities will flip their classrooms.

Bricks’n’mortar establishments will become expensive relics unless their owners redeploy them. One way to do that is to leverage MOOCs for content delivery and provide value-added instruction (discussion, Q&A, worked examples, role plays etc) to local students – who of course will pay a premium for the privilege.

Studying on campus will become a status symbol.

6. The role of the teacher will evolve.

There’s no point rehashing the same lectures when the world’s best authorities have already recorded them and offered them to the world as OERs. It’s how the teacher uses that content to support learning that will make the difference.

7. The pedagogy of MOOCs will be enriched.

While MOOCs typically comprise video clips and perhaps a quiz, they will inevitably include more instructional devices to assist distance learning (and remain competitive).

Over time, content providers will supplement their core offerings with live webinars, interactive exercises, discussion forums, wikis, social networks etc. Some may even organise real-life meetups at selected sites around the world.

8. Content providers will charge for assessment.

A certificate of completion is good; an official grade is better.

Assessment is one of the ways universities will monetise their MOOCs, and edX is already going one step further by offering proctored exams.

9. Universities will offer credits for MOOCs.

Again, this is already being considered by the American Council on Education.

Of course, a certificate of completion won’t suffice. Ka ching!

10. Online cheating will mushroom.

An ever-present thorn in the side of online education, cheating will be almost impossible to prevent in the MOOC space. But surely we can do better than onsite exams?

11. Academic inflation will skyrocket.

Every man and his dog will have a ream of courses listed on his CV. Employers will consider certificates of completion meaningless, while maintaining a reserved suspicion over assessment scores.

Outcomes-based activities that demonstrate the applicant’s knowledge and skills will become a component of best-practice recruitment.

12. Offshoring will become the rule, not the exception.

Deloitte’s global CLO, Nick van Dam, told me that American firms are using MOOCs to upskill accountants based in India on US accounting practices.

Dental, anyone?

13. MOOCs will target the corporate sector.

Current MOOCs are heavily geared towards school and college audiences. Over time, an increasing number of narrow, specific topics that link to corporate competencies will emerge.

Content providers will wag the long tail.

14. The corporate sector will embrace xMOOCs.

Learners in the workplace are time poor. They don’t have the luxury to explore, discover, and “make sense of the chaos”. They need the knowledge now and they are happy for the expert to transmit it to them.

15. An xcMOOC hybrid will emerge as the third variant.

Sooner or later, the powers that be will remember that an instructivist approach suits novices, while an increasingly constructivist and connectivist approach suits learners as they develop their expertise.

Hence, the MOOC of the future may resemble an xMOOC in its early stages, and morph into a cMOOC in its later stages.

The classroom option you should not ignore

19 November 2012

I’m sure you know the feeling. You’re sitting in a classroom watching a presentation – which started late to allow the “stragglers” to show up – when about 10 minutes in it dawns on you…

What am I doing here?

Either you’re already familiar with what’s being presented, or it’s so straight-forward it didn’t require 30 or 60 minutes of your time. But whether it be due to politeness, shyness, peer pressure, or a sense of obligation, you remained bolted to your seat until the bitter end.

It’s such a waste of time – both for you and for the presenter.

Attendees sleeping in a seminar

Despite my obvious predilection for e-learning, I am actually a fan of the traditional classroom.

I appreciate that sometimes it is more efficient for someone who knows more than you to teach you something. As a novice, you don’t know what you don’t know. But the expert does, and he or she can get you up to speed.

Also, away from your desk you’re free from those universal distractions such the phone, email and uninvited guests. Furthermore, you have the opportunity to ask questions and receive immediate feedback from the human standing right before you.

However the traditional classroom has plenty of downsides too. For example, you typically can’t influence the content that is being delivered, you’re beholden to the pace of the presenter, and there’s always that f@#king idiot who hasn’t bothered with the pre-work yet is happy to prolong the misery for everyone else by asking inane, redundant questions.

Woman attending a virtual classA modernised version of the traditional classroom is the virtual classroom.

Delivering the content over the internet allows people to attend wherever they are geographically located, without incurring travel costs and losing time in transit. A virtual class also allows people to attend to other tasks if need be, and to slip away on the sly if it becomes clear the session isn’t adding any value.

Of course, the virtual classroom also has its fair share of downsides too. From technical glitches to the challenges of e-moderation, it is common knowledge that virtual presenters fantasise about the good ol’ days when everyone was in the same room at the same time.

Flipped classroom

A postmodern twist on the classroom delivery model is the flipped classroom.

Taking root in the school and university environments where regular classroom sessions are mandated and homework is the norm, the “flipped” concept posits the content delivery as the homework (typically in the form of a video clip) which frees up the in-person session for value-added instruction such as discussion, Q&A, worked examples, role plays etc.

I truly believe the flipped classroom is on the cusp of revolutionising the education sector.

Empty classroom

Notwithstanding the advantages of the three aforementioned classroom options, there is yet another option that is often ignored by educators: no classroom.

Readers of this blog will be familiar with my obsession passion for informal learning environments, but in this instance I’m not referring to the constructivist approach.

Still true to the instructivist paradigm, I maintain the “no classroom” option can work.

It’s so simple: record your class on video. Then deploy it to your audience, so they are empowered to watch it when convenient, pause, fast-forward, rewind, and even play it again later.

The model is similar to a flipped classroom, but there is no in-person follow-up. And you know what? Frequently that’s all that’s needed. When the content is so straight-forward that it doesn’t require a classroom session, why on earth would you waste everyone’s time with one?

In cases where the content is more complex and follow-up is necessary, why not combine the video with formative exercises? An online discussion forum? A buddy program? Again, you probably don’t need to drag everyone into a classroom.

Woman using computer

My point is, under the right circumstances, video can provide effective instruction.

But don’t just take my word for it. Why not get a second opinion from Ted, Lynda, Salman or David.


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