This one goes out to all the trolls.
Posted tagged ‘social media’
I enjoy attending conferences.
Unfortunately I don’t attend as many as I’d like because so many of them are prohibitively expensive, are beyond my travel budget, or demand too much time out of the office.
Whenever I do attend, however, I enjoy hearing and seeing what other people have to say and show, because they validate my own ideas, introduce new ideas, and spark tangential ideas. I also like meeting new people in the industry and re-connecting with those whom I already know.
Another aspect of conferences that I enjoy is the real-time chat on Twitter – aka the “backchannel”. When I’m not at the conference, the backchannel clues me in to the key learnings; when I am at the conference, I can peruse the observations of my fellow audience members and share my own. It’s also a great way of putting a face to a name to facilitate the aforementioned networking.
Of course, healthy backchannel activity is in the interests of the conference organiser too. While it may seem counterintuitive, loads of attendees sharing their observations with the Twittersphere for free won’t discourage other people from attending (as the backchannel is inevitably an inferior substitute for the real thing). On the contrary, the backchannel is a vehicle for precious WOM that can raise awareness of the event among the Twitterati and – if it sounds appealing enough – encourage them to attend next time.
So I see heating up the backchannel as a critical aspect of the conference organiser’s role. Here are my suggestions for getting it to boil…
1. Inform everyone of the official hashtag.
If you don’t, your audience will splinter and they will use various permutations of acronyms and digits which will then dilute the conversation.
So tell everyone up front what the official hashtag is. Even better, include it on your marketing material to get the conversation going before Day 1.
2. Explicitly invite the audience to tweet.
Not only does this give many in the audience the moral authority they seek, but it also reminds those who might otherwise have forgotten.
3. Provide free Wi-Fi.
I realise this might be pricey, but if you want your audience to use the Internet, this is a big juicy carrot.
And if you do offer free Wi-Fi, for crying out loud inform everyone of the access details.
4. Host a charging kiosk.
Even the most ardent of tweeters can’t do much with a dead device.
5. Inform the audience of the presenter’s handle.
Tweeters like quoting the presenter, but they’re less likely to do so if he or she isn’t on Twitter. Even if they are on Twitter, the search function is so awful that it can be difficult to find them.
Putting the presenter’s handle on the last slide is comically late. Put it on the first slide instead, and in the official program too.
6. Resist dressing mutton up as lamb.
I’m constantly amazed by the number of presenters who try to pass off a product flog as a pedagogical exposition. I’m not so much amazed by the fact that they try it on, but that they think we’re dumb enough to fall for it.
Conference organisers need to know that any self-respecting Tweeter will withhold social mention of this imposture in protest.
So change its title to reflect what it really is: a product demonstration. Plenty of people will want to see that, and they’ll tweet about it in kind.
7. Join in.
The conference organiser should actively participate in the backchannel too.
Favouriting and re-tweeting others is a nice way of acknowledging their contributions (and motivating them to continue), while tweeting your own observations keeps the activity humming during flat periods.
Adding extra hashtags (eg #edtech, #gamification, #mobile) will also extend your reach.
So if you’re a conference organiser, I hope my suggestions help you improve the experience for your attendees and promote your event to potential newcomers.
And if you have a free ticket to give away, I’ll tweet up a storm!
Categories: event management, social media
Tags: augmented conference, backchannel, conference, event management, hashtag, live tweeting, marketing, mobile, social media, social media marketing, tips, Twitter, Wi-Fi, WOM
Comments: 4 Comments
This is a question that I tackle in my Udemy course The Wide World of MOOCs.
Almost immediately after I uploaded this preview to YouTube, someone on Twitter
politely challenged me.
She took umbrage to my assertion that MOOCs are pedagogically richer than “regular” online courses.
Her counter argument was that the pedagogical devices that I cited – readings, online discussion forums, social media groups and local meetups – are the same learning and teaching functionalities available in any LMS.
While this claim is partly true, I wish to share with you my [elaborated] defence of my initial assertion. Why? Because I think it’s important to hear all POVs, and I’d like to know whether you agree…
Right off the bat, I don’t believe that all the pedagogical devices that I cited are available in any LMS. They may be available in many LMSs, but certainly not all of them. Moreover, although an organisation may have a subscription to an LMS that offers these devices, it may not have them activated.
That of course is not to say that the e-learning designer is prevented from using these devices; for example, he or she might leverage other non-LMS technology within the organisation or in the cloud. However, in my experience and in conversations with others, it is clear that they often don’t.
Again, that’s not to say that no e-learning designers integrate devices such as online discussions and social media groups into their LMS-hosted courses, but even if they do, the target audience tends not to play ball. How to encourage active participation on social platforms is a hot topic in the L&D sphere, and there is no easy answer because it’s a question of organisational culture which can’t be “fixed” over night.
As for local meetups, in all my years I have never seen this offered in a regular online course!
MOOCs, on the other hand, are the polar opposite. All of the MOOCs I have experienced include readings, online discussion forums, social media groups and local meetups. And the participants do participate. Sure, that’s to be expected given the massive scale of MOOCs, but that doesn’t make it any less true.
Case in point, the University of Edinburgh’s E-learning and Digital Cultures MOOC is one of the best online courses I have ever experienced. While it had its fair share of pro’s and cons, it was a hell of a lot richer than the boring page turners that too many among us have learned to associate with “e-learning”.
And there was no LMS in sight.
Categories: instructional design
Tags: #edcmooc, culture, e-learning, E-learning and Digital Cultures, elearning, instructional design, learning management system, LMS, meetups, MOOCs, organisational culture, organizational culture, participation, participatory culture, pedagogy, social learning, social media, The Wide World of MOOCs
Comments: 29 Comments
Last weekend I was privileged to contribute to the Human Brochure – a world first initiative by Australian Capital Tourism to promote the nation’s capital city, Canberra.
When I told my friends that I was going down to Canberra for the weekend, they invariably asked: “Why..?”
You see, Canberra has a reputation among Australians as being boring. As the home of yawners such as Parliament and the High Court, Canberra is associated with porky politicians and pompous legal types.
Paradoxically, Canberra is also notorious well-known for its sale of X-rated erotica, its decriminalisation of cannabis, and its availability of pyrotechnics. Yep, our very own Amsterdam.
But like most places where people haven’t actually been, its reputation is about 20 years out of date.
And the Human Brochure set out to prove it.
The idea of the Human Brochure was to invite 250 social media-savvy people to Canberra; feed them; shelter them; and cart them around to several major tourist attractions. In return, we were asked to “spread the word online” about “all the great things” we got up to.
I joined the Arts & Culture stream. We were treated to national treasures such as the Australian War Memorial, the National Museum of Australia, the National Film and Sound Archive, the Australian National Botanic Gardens and Canberra Glassworks – not to mention lunch at Two Before Ten, dinner at Mezzalira and z’s at the Diamant Hotel.
That may sound excessive (and yes, we were spoiled out of our minds) but it all boils down to how much you value word-of-mouth marketing. The point of the exercise was for us to share our thoughts, opinions and experiences with our followers on Twitter, Facebook, Pinterest and Instagram.
Sure, Australian Capital Tourism could have pumped the money into yet another traditional advertising campaign, but we all know how they’ve been tracking. Instead, they tapped into the power of personal influence.
Here are a few of my tweets…
Ryan Tracey (@ryantracey) October 26, 2012
Ryan Tracey (@ryantracey) October 27, 2012
Ryan Tracey (@ryantracey) October 27, 2012
Ryan Tracey (@ryantracey) October 28, 2012
Ryan Tracey (@ryantracey) October 28, 2012
I was mindful not to sound like an over zealous salesman. I endeavoured to present only genuine thoughts and share only real experiences. Luckily that was easy to do because I thoroughly enjoyed just about everything!
I did provide some constructive feedback to the National Museum (it conspicuously omits Parramatta, one of Australia’s most important historical places), and I suggested the NFSA play more of its precious footage to visitors (they have since pointed me to their excellent YouTube channel).
But miniscule gripes aside, I expect the Human Brochure will prove to be a roaring success. Not only was the glory of Canberra amplified throughout the social media metasphere, but the initiative itself was the subject of interstate media attention.
Time will tell whether ROI is achieved. My prediction is that other tourism boards will copy the Human Brochure concept, and that will be the ultimate endorsement.
Regardless, I can say hand on heart, I had a wonderful time in Canberra.
Even without the porn, weed and fireworks.
Categories: digital influence, innovation, social media
Tags: #HumanBrochure, ACT, advertising, Australian Capital Territory, Australian Capital Tourism, Australian National Botanic Gardens, Australian War Memorial, Canberra, Canberra Glassworks, Diamant Hotel, digital influence, Facebook, facebook marketing, Human Brochure, influence, innovation, Instagram, Internet, marketing, Mezzalira, mobile telepresence, National Film and Sound Archive, National Museum of Australia, online marketing, Parramatta, Pinterest, social business, social media, social media marketing, tourism, Twitter, Two Before Ten, Visit Canberra, why social media, WOM, word-of-mouth
Comments: 12 Comments
Just as I was getting excited about reaching the 2,000 follower milestone on Twitter, I suddenly jumped to 26,000 followers.
No. I’m not that popular.
Smelling a giant stinking rat, I perused my follower list and saw that I was being followed by the likes of @TAKAKOD8STIN and @ELKEg00CALL. Brilliant.
I was afraid this might happen one day. You spend years earning a genuine, mutually respectful following, diligently weeding out the free iPad merchants and the curiously single bikini models, only to be bot-bombed overnight and your follower metric to become instantly meaningless.
Why did it happen? I do not know.
Maybe someone didn’t appreciate my social commentary. For example, I recently wondered whether Julian Assange would start publishing Ecuador’s diplomatic cables. Did a WikiLeaks fanboi take offence? Unlikely.
Another lead stemmed from Twitter itself. When I looked up the profiles of the phony followers, @DoctorKarl, @mariekehardy and @774melbourne were suggested as being “similar” to the bots. Did I upset Auntie ABC? Hardly.
Conspiracy theories aside, the only rational explanation I can think of is that someone, somewhere purchased a batch of followers, and they were mistakenly assigned to me.
Well, despite 26K looking mighty attractive, I had no intention of leaving it that way. To do so would not just be misleading, but also a bit sad.
But how does one shed so many followers?
The best free tool I could find was TwitBlock which analyses your followers and lists those which it thinks are junk (according to certain criteria). This is great, except it maxes out at 3,000 followers and you have to block them one by one. It also continues to scan your followers while you’re trying to to block them, which means the list is constantly shuffling. Very annoying!
I asked the developer of TwitBlock if he might add check boxes to facilitate mass blocking, but he politely declined on the basis that it would encourage thoughtless blocking. I found this understandable, yet my problem persisted.
The best premium tool I could find was Tweepi which enables you to do a range of follower management tasks. Tweepi only lists a maximum of 100 followers per page, and you can’t select all of them in one go via the top level checkbox (which they blame on Twitter’s terms of service), but I discovered a neat trick with the shift key that made “forced unfollowing” a hell of a lot quicker.
Having said that, you’ll notice I haven’t gotten very far.
One of my friends, @ainsliehunter, suggested I grab a nice red, spend a night in front of the TV and cull away. I’ve been doing just that – in addition to squeezing in some opportunistic blocking while on the wrong end of endless dial-in meetings.
If you have a better suggestion, please let me know…!
Categories: social media, Twitter
Tags: block, bot, bot bomb, bulk block, follower management, followers, mass block, popularity, social media, spam, spambot, tool, Tweepi, TwitBlock, Twitter
Comments: 25 Comments
One of the recurring themes on my blog is a call for Subject Matter Experts (SMEs) to share their knowledge with the wider organisation.
In my view, this isn’t just an expectation: it’s an obligation. Organisations whose people embrace collaboration will prosper, while those who don’t will be left behind.
While the stereotype of an SME is a Sheldon-like character with superhuman intellect, the convenient truth is that we’re regular folk.
Of course the level of expertise in a particular domain will vary across a population, and the label of “expert” will naturally be assigned to those who have the most. However, it would be a folly to assume that the eggheads are the only ones who have anything to contribute.
You see, everyone is an expert in something. When humans work in a domain day in, day out, they familiarise themselves with it; they grow to understand its subtleties; they think up ideas to improve it; and they recognise the difference between business reality and academic fallacy when other people talk about it.
So while they might not be experts in the entire domain, they will be experts in parts thereof.
Take Sam for example. He’s an administrator in the back office of a financial services organisation.
He’s no expert in superannuation, but he sure knows how to process a unit switch – even complicated ones. He processes dozens of them every day.
So when you need someone to record a unit switching tutorial, who you gonna call? It sure as hell won’t be Carl the CFP, or Mary the MBA, or anyone else with an acronym after their name. It will be Sam, the unit switching expert.
When we view the concept of subject matter expertise through this lens, we realise our roles as learning professionals need to change:
- We need to stop deifying the few. This creates an “us & them” mentality which – even if affectionate – discourages the participation of the mortals.
- We need to empower the many to share their expertise. In the modern workplace, this will involve social technology.
- We need to cultivate a participatory culture. The best technology in the world is useless in an organisation with inhibitive policies and attitudes. Tools are meant to be used.
So unless they are doe-eyed novices, all the employees in your organisation have knowledge and skills to share. And if they don’t or won’t, let them find alternative employment with your competitors.
Tags: collaboration, enterprise 2.0, expert, expertise, knowledge sharing, organisational culture, organizational culture, participatory culture, role, SME, social business, social learning, social media, subject matter expert, subject matter expertise
Comments: 9 Comments
I tailed my previous blog post with the question:
What is the SII of your organisation’s intranet?
By “SII” I mean Social Intranet Index – a metric I have proposed to measure the degree of social functionality afforded by the platform. From 1 through to 10, the SII represents an increasing level of sociability.
I posed this question to 23 intranet managers from around the world, and they kindly rated their respective platforms against a 10-point likert scale. The results are displayed in the following graph.
Graph 1. The current distribution of Social Intranet Indices across 23 organisations
I also asked the respondents to rate what they thought the SII of their organisation’s intranet would be in 12 months’ time. These results are displayed in the next graph.
Graph 2. The future distribution of Social Intranet Indices across 23 organisations
While my sample size is no doubt too small to indicate statistical significance across the wider population, simple observation suggests the following:
We expect our intranets to become more social than they are today.
As you can see in the first graph, the ratings are quite spread out across the scale (x̄=5.1 σ=3.3). In other words, the level of social functionality is variable among our different intranets. Plenty of us are still using the platform as a broadcast medium, while others have added social elements.
As you can see in the second graph, however, the ratings shift noticeably to the right (x̄=7.5 σ=2.4). In other words, we expect the level of social functionality to increase over the short term. Whether we are planning, hoping or praying for this to happen, plenty of us think that in a year’s time our intranets will be personalised and our target audiences will be producing the content.
As an e-learning professional with a passion for peer-to-peer knowledge sharing, I hope we realise this future state sooner rather than later.
Categories: enterprise 2.0, intranets, social media
Tags: collaboration, enterprise 2.0, intranet, intranet manager, knowledge sharing, SII, social business, social intranet, Social Intranet Index, social media
Comments: 2 Comments