Posted tagged ‘training’

The dawn of a new generation

22 July 2014

User-generated content (UGC) is not a novel concept, but most of us in the corporate sector have barely scratched its surface.

Beyond enterprise social networks – which are hardly universal and face substantial challenges of their own – UGC in the broader sense is beset by concerns about content quality, accountability, organisational culture, job security and power dynamics.

And yet… the world is changing.

Notwithstanding either the validity or the importance of our concerns with UGC, the traditional training model is becoming increasingly unsustainable in the modern workplace. And besides, I think most of our concerns can be addressed by a change in mindset, a little imagination, a dash of trust, and a collective commitment to make it work.

To explore the practicalities of user-generated content, the Learning Cafe sponsored a webinar entitled Learner Generated Learning Content – Possibilities, mechanics and chaos? The event was hosted by Jeevan Joshi and presented by myself, Andrew Mazurkiewicz and Cheryle Walker.

My part comprised a proposed solution to a fictional caselet. Both the caselet and the transcript of my proposal are outlined below…

Call centre

Ron is the manager for a 250 seat contact centre at an insurance company in 3 locations. Ron has made sure that there is a comprehensive training program to cover all aspects of the job. However in the past 6 months improvements have plateaued despite improving the content and structure of the training workshops. Ron did an analysis of contact centre data and concluded that further improvements were only possible if practical knowledge and better practices known to the team were shared in the team.

Denise, a team leader suggested that operators would be keen to share how they dealt with difficult or complex calls using the web cam on the PC and post it on the intranet. Ron was concerned that recording may be a distraction and may be perceived by some as monitoring performance. Kit, the Learning Consultant insisted the videos should be loaded on the LMS so that the time spent and results could be tracked. There were also concerns that inappropriate videos may be posted. Denise was however convinced that it was a good idea and the only way to improve further performance. What should Ron do?

Formal training

Well firstly I think Ron should retain his formal training program. It’s important for the organisation to cover off its “must know” knowledge and skills, and formal training can be a quick and efficient way of doing that. Besides, moving away too radically from formal training would probably be a culture shock for the company, and thus counter-productive. So in this case I suggest it would be best to build on the foundation of the training program.

Training is the front end of an employee’s learning & development. I know from first-hand experience that there is a lot for contact centre staff to take in, and they can’t possibly be expected to remember it all. So the formal training needs to be sustained, and a powerful way of doing that is with an informal learning environment.

Formal training complemented by a content repository

A key component of the informal learning environment is the content repository – such as an intranet or a wiki – that contains content that the employee can search or explore at their discretion. The logical place to start with this content is with the existing training collateral. Now, I don’t mean simply uploading the user guides, but extracting the information and re-purposing it in a structured and meaningful way on-screen.

If Denise knows operators who are keen to generate content, then I would certainly welcome that. These people are the SMEs – they live and breathe the subject matter every day – so they are the obvious choice to add value.

However, I’m not sure if web cams are necessarily the way to go. In the case of dealing with difficult calls, audio would be a more authentic choice; visuals wouldn’t add anything to the learning experience – in fact, they’d probably be distracting. The operator could request a particular recording from the quality system and write up in text how they handled the call. And if they used a tool like Audacity, they could easily cut and edit the audio file as they see fit.

Another way of generating content – especially for process and system training – might include Captivate or Camtasia, which are really easy to use to produce handy tutorials.

An important point to remember is that the operator on the phone might need to look up something quickly. For example, if they have an angry or abusive caller on the other end of the line, they won’t have the luxury of wading through reams of text or listening to a 7-minute model call. So it’s important that the practical knowledge be provided in the form of job aids – such as a template or a checklist – that the operator can use on-the-job, just-in-time.

I don’t agree with Kit that this content should be put on the LMS. Frankly, no one will go in there – and in my opinion, that’s not what an LMS is for. By definition, an LMS is a Learning Management System – so use it to manage learning. It makes sense to use the LMS for the formal training program – for things like registrations, grading, transcripts, reporting etc. In contrast, what we’re talking about here is the act of learning – not its management. The operator needs a resource that is easy to access, easy to navigate, to learn what they need to do their job in the moment.

We must remember that the point of learning is performance – so the focus of our measurement and evaluation energies should be on the performance stats. The employees would have been thoroughly assessed during the formal training program, so now is not the time to go loading the LMS with more stuff just for the sake of tracking it. The real tracking now should be done with the business scorecard.

Formal training complemented by a content repository, which in turn is complemented by a social forum.

OK, a missing link in this solution is a social forum.

If an operator can’t find what they need, a social forum enables them to ask their crowd of peers. And again, because these peers are themselves SMEs, someone is likely to have the answer. Not only does this approach service the operator with the information they need, but other operators can see the interaction and learn from it as well.

Also, by keeping tabs on the discussions in the forum, the L&D professional can identify gaps in the solution, and review the content that is evidently unclear or difficult to find.

So in summary, my solution for Ron is an integrated solution comprising his formal training program, complemented by an informal learning environment including a structured content repository, which in turn is complemented by a social forum.

Those among us who like the 70:20:10 model will see each component represented in this solution.

Formal training (10) complemented by a content repository (70), which in turn is complemented by a social forum (20).

Do you agree with my integrated solution? What else would you recommend, or what would you propose instead?

Are we witnessing the dawn of a new generation? Can user-generated content be a core component of the corporate L&D strategy? Or is it just a pipe dream?

I can’t use Facebook

27 May 2014

This one goes out to all the L&D folk who are wary of the “I haven’t been trained” excuse.

I can't use Facebook because I haven't been trained in it (said nobody ever).

The point of compliance

15 April 2014

Why do we wear seat belts?

To avoid the fine… right?

I really wish I embedded this video into Take the law out of compliance training, but I didn’t.

So here it is now.

The triple-threat scenario

31 March 2014

There’s no shortage of theories as to why a scenario works so well as an educational device. But for me, it boils down to context.

An authentic and relevant context facilitates two important processes.

1. Sense making

The authenticity and relevance of the scenario contextualises the content so that it becomes more meaningful for the learner. It approximates a real life situation with which she is familiar so that she can make better sense of it.

2. Transfer

When the learner finds herself in a similar situation in real life, she will associate the current context with the scenario and thus apply her experience from it more readily.

When we combine these two affordances with the engagement power of video, we create a triple threat which dramatically increases our probability of success.

An offer they can’t refuse

10 March 2014

One of the best conference sessions I have ever attended was presented by Chris Bessell-Browne from Qantas College.

E-Learning at an airline is challenging because a relatively high proportion of the workforce does not have ready access to a computer. This poses a problem when, for example, you need to roll out compliance training to each and every individual.

One way in which Qantas solves this problem is by showing a series of video scenarios to large groups of their employees. The scenarios involve real employees as well as paid actors, and they recreate scenes that have actually happened at the organisation – eg a young woman receiving unwanted attention from a colleague at the Christmas party, a baggage handler being bullied by a peer in his team, a manager reprimanding one of his team members for her dishevelled appearance, etc. Each video is then followed by a slide featuring several discussion questions, asking if so-and-so was in the wrong, that kind of thing.

According to Chris, the discussions get quite animated as people argue their case for or against. Because there is often no clear “correct” or “incorrect” answer, the interaction represents a melting pot of views and perspectives – carefully facilitated by the L&D pro. It makes the learning experience engaging, relevant and authentic. In other words, nothing like typical compliance training.

As Chris proceeded with her presentation at the conference, everyone in the audience was on the edge of their seat as they eagerly anticipated the next instalment.

When was the last time anyone reacted like that to your training?

Businessman with information and resources streaming out of his smartphone

Video breathes life into content.

For example, while reading about how to provide effective feedback and perhaps downloading a 6-step job aid may be enough to improve your feedback giving skills, suppose you could also watch a video of a manager providing feedback to her direct report. Now you have a role model to follow, and a real-world example to make sense of.

So why doesn’t everyone do this? We have the tools at our disposal – from the camera on our smartphones to a plethora of free editing software downloadable from the internet.

I suspect one of the barriers is fear. We look at the slick productions such as those commissioned by Qantas, and we’re afraid our own efforts will appear amateurish in comparison. And you know what: they will!

When professional production houses shoot a video, they do so beautifully. The picture is rich and sharp. The audio is crisp and clear. The lighting is perfect. That is, after all, what you are paying them for. And it ain’t cheap.

When we record a video on our smartphone, the picture might be somewhat dull, the audio tinny, the lighting dodgy. But I put to you that if the quality of your production is good enough to see and hear, then it’s good enough to learn from.

And if the content is relevant, you’ll find your target audience surprisingly forgiving. You needn’t be Francis Ford Coppola because what really matters is the learning outcome.

So my advice is simply to give it a go. Test a few home-made clips on a pilot group to see how they fare. Incorporate constructive feedback, build on your success and scale it up. Your videography skills will improve over time, and you might even consider buying better equipment and software.

Sure, a beautifully crafted production will always be preferable, but it’s not always attainable or even necessary. You have the power right now to provide your audience with a learning experience that’s engaging, relevant and authentic.

So make them an offer they can’t refuse.

The caveat of the performance centre

10 February 2014

One of the more exciting ideas to emerge from the corporate learning space, which I hasten to add is yet to be realised, is to transform the Learning & Development department into a performance centre.

Rather than charging L&D Consultants with marketing the team’s lovingly crafted interventions, or reacting to random solution-first requests from the business – We need a team building workshop! – the Performance Consultant analyses the real needs of the business and identifies the relevant solutions.

This is not a novel idea. For example, I am aware of an Australian bank that established a performance centre over a decade ago, while Helen Blunden recently shared the following via an OzLearn chat:

On the face of it, this makes sense to me. I subscribe to the notion that the point of learning in the workplace is to improve performance, and the raison d’être of the performance centre is to shift our focus to its namesake.

However, I do have a caveat: If the performance centre is populated with L&D types, then the solutions they devise are probably going to be L&D oriented.

This won’t appear to pose a problem unless you appreciate that not all performance ailments are due to an L&D deficiency. On the contrary, poor performance may be caused by myriad factors such as:

Nails• A flawed process
• Obsolete technology
• Inadequate resourcing
• Noise or other disturbances
• Office politics
• Interpersonal conflict

…or any number of human conditions:

• Stress
• Sickness
• Demotivation
• Exhaustion
• Laziness

…not to mention one of my favourites offered by Joyce Seitzinger in the aforementioned Ozlearn chat:

Of course! Recruiting the right person for the role in the first place!

My point is, while poor performance may well be due to a lack of capability, it might not be either. An effective Performance Consultant must determine the root causes of the problems – whatever they may be – and respond accordingly. Do former L&D Consultants have that skillset?

If all you have is a hammer, everything looks like a nail.

The 3 mindsets of m-learning

28 January 2014

One of my most popular posts of last year was M-Learning’s dirty little secrets.

By “popular” I mean quantitatively: it attracted a relatively large number of hits and comments. Qualitatively, however, the situation was somewhat different: while many of the comments were concordant, others were not. For the record, I don’t believe those discordant comments were wrong – they just represented different points of view in different contexts.

Nonetheless, while I stand by what I wrote back then, there was always something niggling at the back of my mind. I felt that I had missed something. Those discordant comments prompted me to think about it deeper, and I’m glad they did because now I feel I can improve my position.

Businessman pointing towards viewer

Mindset #1 – Push

Given the increasingly mobile workforce and the emergence of BYOD, increasing pressure is being placed on the organisation to distribute its content to multiple devices. In corporate e-learning, the most obvious example of such content is the online modules that the company distributes via its Learning Management System.

In M-Learning’s dirty little secrets I advocated the creation of “one course to rule them all”. I argued that if you must push out training, forget about smartphones. No one wants to use them for that, so they are an unnecessary complication.

Instead, concentrate your efforts on the one course that will fit onto desktops and laptops and tablets – ie what your target audience will use to consume it. If you base it on HTML so it will run across operating systems, you can make the course device agnostic.

Responsive web design may render my argument moot – but only when rapid authoring tools adopt the protocol, enabling Average Joe to implement it.

IT technician with network equipment and cables

Mindset #2 – Pull

Having said that, in M-Learning’s dirty little secrets I also advocated pull learning.

Instead of pushing out yet another course, I’m more inclined to host content on a mobile-friendly platform like an intranet or a wiki that the learner can access, browse and search via their device of choice – including a smartphone.

This approach empowers the learner to pull the content at their discretion, wherever they are, at the time of need. It replaces the notion of training “in case” it will be required with performance support “when” it is required.

For many, this is the essence of m-learning: on demand, in the moment, in context, just in time, in the workflow.

And yet, while this deceptively simple mindset represents a tectonic shift in corporate pedagogy, it does not on its own fulfil the potential of m-learning. For that, we need a third mindset…

Augmented reality layers over buildings in the background

Mindset #3 – Experience

Experiential m-learning leverages the environment in which the learner exists.

This approach need not be hi-tech. For example, a tourist following the walking tour in a Lonely Planet is undertaking experiential m-learning. The book points out the specifics of the environment, and the tourist subsequently experiences them.

Of course, electronic technology facilitates experiential m-learning like never before. Handheld devices combined with the Internet, geolocation, and the likes of augmented reality make the learning experience engaging, timely and real.

It’s also important to note that this mindset applies to both push and pull learning. For example, an LMS-based architecture course may step the learner along a particular route through the city. Alternatively, an interactive map may empower the learner to select the points of interest at their discretion and convenience.

Which leads me to one of the commenters who took umbrage at M-Learning’s dirty little secrets. This fellow was developing a smartphone app for his students enrolled in a Diploma of Community Services. While I suspect his polemic stemmed from a misinterpretation of my argument (which no doubt related to my inability to articulate it sufficiently), he did indeed cause me to ask myself:

Why can’t an app push training on a smartphone?

And the answer, of course, is it can. But then I would add:

Why would you want to?

Given the speed and cost effectiveness of producing online courses in-house these days, combined with the availability of content repositories in most organisations, I would be inclined to save the time and expense of building an app – unless it exploited the mobility of the device.

So part of my lengthy response to this fellow was:

…I would suggest that the app enables the student to interact with the content *in the field*. Perhaps it encourages them to walk around the Cross (to be Sydney-centric, but you know what I mean) and prompts the student to describe their surroundings. If the app then simulates an interaction with a homeless person or with someone who is drug-affected, then it’s done in the context of the work and thus becomes infinitely more meaningful. And if the student could select the scenarios at their discretion rather than have to wade through them in a pre-defined linear manner, then that hands over to them some of the control that you want them to have.

In other words, I would bother with an app only if it offered something that “regular” push or pull content doesn’t. And that something is an authentic experience.

It is this mindset which urges us to realise the full potential of m-learning.


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