Posted tagged ‘video’

The triple-threat scenario

31 March 2014

There’s no shortage of theories as to why a scenario works so well as an educational device. But for me, it boils down to context.

An authentic and relevant context facilitates two important processes.

1. Sense making

The authenticity and relevance of the scenario contextualises the content so that it becomes more meaningful for the learner. It approximates a real life situation with which she is familiar so that she can make better sense of it.

2. Transfer

When the learner finds herself in a similar situation in real life, she will associate the current context with the scenario and thus apply her experience from it more readily.

When we combine these two affordances with the engagement power of video, we create a triple threat which dramatically increases our probability of success.

An offer they can’t refuse

10 March 2014

One of the best conference sessions I have ever attended was presented by Chris Bessell-Browne from Qantas College.

E-Learning at an airline is challenging because a relatively high proportion of the workforce does not have ready access to a computer. This poses a problem when, for example, you need to roll out compliance training to each and every individual.

One way in which Qantas solves this problem is by showing a series of video scenarios to large groups of their employees. The scenarios involve real employees as well as paid actors, and they recreate scenes that have actually happened at the organisation – eg a young woman receiving unwanted attention from a colleague at the Christmas party, a baggage handler being bullied by a peer in his team, a manager reprimanding one of his team members for her dishevelled appearance, etc. Each video is then followed by a slide featuring several discussion questions, asking if so-and-so was in the wrong, that kind of thing.

According to Chris, the discussions get quite animated as people argue their case for or against. Because there is often no clear “correct” or “incorrect” answer, the interaction represents a melting pot of views and perspectives – carefully facilitated by the L&D pro. It makes the learning experience engaging, relevant and authentic. In other words, nothing like typical compliance training.

As Chris proceeded with her presentation at the conference, everyone in the audience was on the edge of their seat as they eagerly anticipated the next instalment.

When was the last time anyone reacted like that to your training?

Businessman with information and resources streaming out of his smartphone

Video breathes life into content.

For example, while reading about how to provide effective feedback and perhaps downloading a 6-step job aid may be enough to improve your feedback giving skills, suppose you could also watch a video of a manager providing feedback to her direct report. Now you have a role model to follow, and a real-world example to make sense of.

So why doesn’t everyone do this? We have the tools at our disposal – from the camera on our smartphones to a plethora of free editing software downloadable from the internet.

I suspect one of the barriers is fear. We look at the slick productions such as those commissioned by Qantas, and we’re afraid our own efforts will appear amateurish in comparison. And you know what: they will!

When professional production houses shoot a video, they do so beautifully. The picture is rich and sharp. The audio is crisp and clear. The lighting is perfect. That is, after all, what you are paying them for. And it ain’t cheap.

When we record a video on our smartphone, the picture might be somewhat dull, the audio tinny, the lighting dodgy. But I put to you that if the quality of your production is good enough to see and hear, then it’s good enough to learn from.

And if the content is relevant, you’ll find your target audience surprisingly forgiving. You needn’t be Francis Ford Coppola because what really matters is the learning outcome.

So my advice is simply to give it a go. Test a few home-made clips on a pilot group to see how they fare. Incorporate constructive feedback, build on your success and scale it up. Your videography skills will improve over time, and you might even consider buying better equipment and software.

Sure, a beautifully crafted production will always be preferable, but it’s not always attainable or even necessary. You have the power right now to provide your audience with a learning experience that’s engaging, relevant and authentic.

So make them an offer they can’t refuse.

Funny business

27 November 2013

Do you find yourself going to too many meetings? Or to meetings that don’t really achieve anything? I know I do.

Like many large organisations around the world, my employer is not immune to that most insidious of diseases: the ineffective meeting.

However, unlike other organisations that prefer to sweep the problem under the carpet, I’m proud to say that ours has chosen to tackle it head on. The term “proud” might seem somewhat of an over statement, but allow me to put it into context…

You see, in Australian terms at least, the company I work for is old. And with age comes a reputation for being risk averse, compliant, not really innovative, but big and safe. Perhaps we are some or all of those things, but in any case I think it sells us short.

I’ve been employed by the company for a while now, and I can personally vouch for the progressive changes that have occurred over that time. I think no better example of our evolution is a little video clip that we produced to combat the aforementioned spectre of the ineffective meeting.

In the clip, a woman in a supermarket asks the store attendant for directions to the bread aisle. The attendant dutifully escorts the customer to the bread and asks her what type she wants. What follows is an excruciating sequence as she defers to her colleagues for their opinions, everyone suggests conflicting ideas and alternative solutions, someone turns up late, no one is willing to make a decision, and eventually everyone departs, leaving the attendant holding a perfectly acceptable loaf of bread that no one wants.

Customer: Greg’s the key decision maker here.
Attendant: Greg…?
Customer: Greg’s not here.

It’s cheeky; it’s self-deprecating; and above all, it’s funny.

And it set the organisation alight. Our enterprise social network was deluged with positive comments, ranging from wishes of congratulations to urges to post it onto YouTube. Never before have I witnessed such a reaction to piece of training content.

Will it change the meeting culture of the organisation? Only time will tell. But given raising awareness of the problem is an objective, it’s off to a flying start.

Loaf of bread

All this got me thinking about the under-exploited role of comedy in education. Perfect timing – because just as I was contemplating this theme, my friend CJ Delling flew back into town.

CJ is a German-born comedian, cartoonist and “maker of stuff for the easily amused”. She has performed at the likes of the Edinburgh Fringe Festival and the Melbourne International Comedy Festival.

Inevitably, the first observation anyone makes upon meeting CJ is the oxymoron of the German comedian. But that, of course, is a myth. I have met a surprising number of Germans over my lifetime and I have found the vast majority of them to be well humoured. CJ goes one step further by being hilarious.

But this post isn’t about the sociability of our continental cousins; it’s about e-learning – so I cornered CJ on the pretence of catching up for coffee and asked her the following questions:

     • Should comedy be used in education? (0:17)
     • What style of comedy is most effective for education? (0:56)
     • When should comedy not be used? (1:38)
     • What is your favourite example of comedy used in education? (1:55)

Typically creative, CJ illustrated her answers to my questions via the following animation…

I agree with CJ’s view that comedy should indeed be used in education. As she explains, it can improve the learner’s attention, interest and memory retention, while simultaneously reducing their stress and interpersonal barriers they may be experiencing.

I also subscribe to CJ’s advocacy of observational comedy in education. While we view the scene from a safe distance, we still see ourselves in it and hence its relevance to our own worlds. It works because it’s true.

With this in mind, I can see why CJ’s favourite Air New Zealand safety videos work so well. Moreover, I recognise how some of my own favourites might be re-deployed to develop mindsets and capabilities in the workplace. For example…

     • Leadership

     • Followship

     • Teleconferencing

     • Writing skills

     • Influencing without authority

While the comedic device may be…

     • Facetious

     • Dry

     • Black

Yet as CJ also notes: it’s important not to over step the mark. For me, Dilbert springs to mind. While the comedy might be champagne and the message cringeworthingly accurate, the cutting style of Scott Adams might dig a little too deep.

According to the anonymous online employee survey, you don't trust management. What's up with that? Oh. Right.

Does it matter? Yes! You can’t forget your objective, which is essentially to change behaviour. So you can ill afford to alienate your target audience.

That’s why I consider our supermarket clip such a powerful force. It’s obviously a comedy and a fictional scenario, which lets our guard down and provides a psychological degree of separation. Yet it remains unequivocally familiar, and so drives its message home.

Because we ridicule it, we feel the imperative to change. Lest we ridicule ourselves.

Udemy for you and me

13 August 2013

It seems like every time you blink, another free tool becomes available to help you create online learning resources.

One of them is Udemy – a web-based platform that enables anyone to create and deliver online courses for free. Simply open an account and you are provided with the tools you need to structure your curriculum, upload your content, and publish your course to the world.

Udemy has actually been around since 2010, but I only recently decided to dabble in it. In so doing, I created Audacity Crash Course and The Wide World of MOOCs.

Audacity Crash Course landing page The Wide World of MOOCs landing page

I thoroughly enjoyed using Udemy. I found it to be a simple yet powerful tool.

Having said that, everything has its pro’s and cons, and this was no exception. In case you are considering using Udemy for your own purposes, I will share some of my experience with you now…

Thumbs up

Pro’s

  • Udemy is incredibly easy to use. Creating lectures, rearranging them and uploading the content is a dream. I jumped straight into it without referring to the instructions, and while I’m familiar with authorware, I expect it’s intuitive enough for Average Joe to work out too. If not, it’s carefully scaffolded each step of the way.

  • The help resources are helpful. When I couldn’t figure out how to delete a lecture, for example, I found the solution via someone else who had raised a similar problem.

  • Every course undergoes a quality review process by the Udemy team. If and when it meets their standards they will add it to the marketplace, which means it will be discoverable by the public. The turnaround time for this process is 3-4 business days, which I consider reasonable.

  • When you publish your course, it is immediately live on the interwebs. That means prior to (and even regardless of) it being accepted into the marketplace, it will have a URL which you can promote to your target audience.

  • The business model enables you to monetise your course by assigning a price to it, of which Udemy claims a 30% cut. This seems reasonable to me, as it is the same cut that Amazon takes via its Kindle Direct Publishing service.

  • A coupon generator allows you create discount coupons at your discretion, empowering you to set the discounted price, the number of coupons, and the deadline. Of course, your cut will then come out of the discounted price rather than the full price. (The algorithm is slightly different for coupon-derived sales.)

  • You can also add your course to the Udemy affiliate program, which makes it available for others to promote for a share of the spoils. Conversely, you can earn a cut by promoting other people’s courses too.

Thumbs down

Cons

  • Udemy assumes that the bulk of your course will be lectures. In fact, one of their standards is that the course contains a minimum of 30 minutes of video content. While I understand why they do this, I also suspect it encourages “padding” and might make the course longer than it ought to be.

  • Another standard maintains that the lectures be 2-15 minutes in length on average “or appropriately long based on the instructional content”. I ran afoul of this one when I published The Wide World of MOOCs because – as you can see on the landing page – most of my lectures are less than 2 minutes each, which I argued was instructionally sound in light of the nature of the content.

    If Udemy had rejected my argument, I would have had no choice but to consolidate my Q&A videos into one long clip – which not only would have compromised the integrity of the instruction IMHO, but also would have affected the marketing as prospective students would not be able to see the full outline of the contents.

    Luckily though, the Udemy folk were true to their word and honoured the “or appropriately long based on the instructional content” aspect of the standard.

  • Udemy’s predilection for video presents another unexpected quibble. Leaving aside academic arguments about the pedagogy of lectures – which I think, for the record, depends on the circumstances – the curriculum builder labels every stage of your course a “lecture”. This makes it awkward when, for example, you want to upload a reading list, or web links, or a template. None of these things is a lecture, but they’re called one nonetheless.

  • While Udemy allows you to pick the thumbnail of each video lecture, it offers you only a limited selection. Typically you would want to pick the first frame; otherwise the video appears jumpy as it briefly shows the thumbnail drawn from somewhere midway before autoplaying from the beginning. Unfortunately, though, this first frame is often left out of the selection.

  • The method for deleting a lecture isn’t obvious. Having to click the little pencil first as if you were changing its title doesn’t make sense.

  • While rearranging the lectures is beautifully afforded via dragging and dropping, the same can’t be said of the downloadable materials. Murphy’s Law dictates that you need to make an edit or an update to the file at the top of the list, which means you must delete them all and then re-upload them.

  • You have to send an email to the affiliate team to request them to add your course to the affiliate program. This is a bit clunky, and naturally you want to fire off the request straight away. The problem is, your course can be added to the affiliate program only when it is live in the marketplace – which it won’t be for another 3-4 business days!

Open palm

Suggestions for improvement

In case anyone from the Udemy team is reading this, I respectfully suggest the following improvements…

  • Relax the enforcement of the standards. If a particular course doesn’t technically meet a requirement, the review team should be authorised to make a judgement call on whether to let it slide.

  • Consider labelling each stage of the course a “topic” rather than a “lecture”.

  • Allow the course owner to upload a customised thumbnail like YouTube does. That way, if the system doesn’t automatically pick up the first frame as a thumbnail, the owner can plug it in manually.

  • Place the trash can icon on each lecture’s banner so that it’s obvious how to delete it. A warning message should be sufficient to prevent accidental deletions.

  • Enable the dragging and dropping of the downloadable materials in the curriculum builder for resequencing purposes.

  • Incorporate an option during the publishing process to add the course to the affiliate program. Then, as soon as it is live in the marketplace, it is automatically added to the program.

UFO

All in all, though, I must re-emphasise that I thoroughly enjoyed using Udemy. I think it’s an excellent tool.

Not only can you use it to distribute your own expertise, but it’s so easy to use that the SME’s in your organisation can use it to distribute their expertise too.

Anyone interested in leveraging Udemy for workplace training should look into Udemy for Organizations which provides a private, branded portal with exclusive access only for your employees.

UFO might be a viable option for companies that don’t have an LMS, or for others that are seeking an alternative delivery platform.

The classroom option you should not ignore

19 November 2012

I’m sure you know the feeling. You’re sitting in a classroom watching a presentation – which started late to allow the “stragglers” to show up – when about 10 minutes in it dawns on you…

What am I doing here?

Either you’re already familiar with what’s being presented, or it’s so straight-forward it didn’t require 30 or 60 minutes of your time. But whether it be due to politeness, shyness, peer pressure, or a sense of obligation, you remained bolted to your seat until the bitter end.

It’s such a waste of time – both for you and for the presenter.

Attendees sleeping in a seminar

Despite my obvious predilection for e-learning, I am actually a fan of the traditional classroom.

I appreciate that sometimes it is more efficient for someone who knows more than you to teach you something. As a novice, you don’t know what you don’t know. But the expert does, and he or she can get you up to speed.

Also, away from your desk you’re free from those universal distractions such the phone, email and uninvited guests. Furthermore, you have the opportunity to ask questions and receive immediate feedback from the human standing right before you.

However the traditional classroom has plenty of downsides too. For example, you typically can’t influence the content that is being delivered, you’re beholden to the pace of the presenter, and there’s always that f@#king idiot who hasn’t bothered with the pre-work yet is happy to prolong the misery for everyone else by asking inane, redundant questions.

Woman attending a virtual classA modernised version of the traditional classroom is the virtual classroom.

Delivering the content over the internet allows people to attend wherever they are geographically located, without incurring travel costs and losing time in transit. A virtual class also allows people to attend to other tasks if need be, and to slip away on the sly if it becomes clear the session isn’t adding any value.

Of course, the virtual classroom also has its fair share of downsides too. From technical glitches to the challenges of e-moderation, it is common knowledge that virtual presenters fantasise about the good ol’ days when everyone was in the same room at the same time.

Flipped classroom

A postmodern twist on the classroom delivery model is the flipped classroom.

Taking root in the school and university environments where regular classroom sessions are mandated and homework is the norm, the “flipped” concept posits the content delivery as the homework (typically in the form of a video clip) which frees up the in-person session for value-added instruction such as discussion, Q&A, worked examples, role plays etc.

I truly believe the flipped classroom is on the cusp of revolutionising the education sector.

Empty classroom

Notwithstanding the advantages of the three aforementioned classroom options, there is yet another option that is often ignored by educators: no classroom.

Readers of this blog will be familiar with my obsession passion for informal learning environments, but in this instance I’m not referring to the constructivist approach.

Still true to the instructivist paradigm, I maintain the “no classroom” option can work.

It’s so simple: record your class on video. Then deploy it to your audience, so they are empowered to watch it when convenient, pause, fast-forward, rewind, and even play it again later.

The model is similar to a flipped classroom, but there is no in-person follow-up. And you know what? Frequently that’s all that’s needed. When the content is so straight-forward that it doesn’t require a classroom session, why on earth would you waste everyone’s time with one?

In cases where the content is more complex and follow-up is necessary, why not combine the video with formative exercises? An online discussion forum? A buddy program? Again, you probably don’t need to drag everyone into a classroom.

Woman using computer

My point is, under the right circumstances, video can provide effective instruction.

But don’t just take my word for it. Why not get a second opinion from Ted, Lynda, Salman or David.


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