Walking in our customers’ shoes

Sneakers, courtesy of irum, stock.xchng.Today my team undertook an interesting evaluation activity: We tested whether we could process a particular task after completing the online training that we had developed for it.

I’m glad to report that we could! While we don’t process the task day-to-day, we were still able to acquire the basic skills from the online training and apply them effectively in the “real world”.

In other words, we put ourselves in our customers’ shoes and were able to walk.

I suspect that this approach is under-used in the corporate sector to evaluate e‑learning. If the developer doesn’t experience what the learner experiences, how can he or she fully appreciate the outcome?

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