A refreshing perspective of Web 2.0

Today I watched this 6-minute video clip from MyRaganTV, in which Jim Davis, Senior Vice President and Chief Marketing Officer of SAS, talks about that company’s approach to Web 2.0.

I think Jim maintains a refreshing perspective of Web 2.0 in the corporate sector. SAS doesn’t just talk about transparency, integrity and collaboration: they breathe life into these principles through their application and approach to internal blogs, customer blogs and external social media.

Shouldn’t more companies follow SAS’s lead?

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