The other day my friend told me she cried during Toy Story 3.
I haven’t seen it myself, so I don’t know the nuances of the plot. But I do know it’s a cartoon!
It amazes me how a story – though fictional and visually artificial – can affect human emotion.
It’s no wonder then that a real story can impact us even more deeply.
For me, this is a timely reminder of the power of storytelling and the oft-untapped opportunity to weave an anecdote into our content.
If that anecdote has the customer as the protagonist, it’s authentic.
It tells the “why”, which may be the learner’s missing link to higher performance.