Posted tagged ‘case studies’

20 real-world examples of Virtual Reality

22 March 2016

The inaugural Virtual Reality Working Out Loud Week launched earlier this month. It’s something I started up almost on a whim to promote real-world applications of virtual reality.

There’s plenty of talk out there about how wonderful VR is and the incredible potential it offers us, but how about now? What are our peers currently doing with this emerging technology?

The online networking festival was open to anyone working with or experimenting with virtual reality. Whether you have been playing with Google Cardboard or developing high-end immersive experiences, we wanted to hear about it. Participants were invited to use the #VRwolweek hashtag on social media to share their successes, failures, questions, answers, work-arounds, or anything else we fellow geeks would find useful.

And I’m pleased to report it was a success! Over 60 posts on social media mentioning #VRwolweek is a good start in my book, and is a testament to the enthusiasm with which the digigeek community took up the challenge.

On the other side of the coin, some may say that 60-odd posts aren’t nearly enough. I acknowledge this perspective, and I put it down to two factors: (1) Lack of awareness of the event, as this is the first ever #wolweek dedicated to VR; and (2) Lack of hands-on experience. The technology is still very much in its infancy, and many of us are yet to make the leap from reading and talking about it to experimenting with it and applying it. Indeed, most of the tweets were about what others are doing with VR.

In any case, I learned a great deal about virtual reality via the event, and I’m glad to have raised my awareness of the following real-world applications across multiple industries, including sports, entertainment, healthcare, education, workplace training, and non-profit.

Virtual Reality Working Out Loud Week 2016

  1. Port Adelaide Football Club uses virtual reality for match simulation training – @simongterry

  2. CITEC uses virtual reality to simulate a gym, complete with personal trainer – @kiwirip

  3. Casey Neistat takes us to the Oscars as his +1 with his 360° camera – @ActivateLearn

  4. Microsoft uses virtual reality to immerse players into the Minecraft metaverse – @kiwirip

  5. Six Flags is turning to virtual reality to enhance its rollercoaster experience – @LearnKotch

  6. Torbay Hospital uses virtual reality to improve doctor empathy – @MoorOfALife

  7. The US military uses virtual reality therapy to treat Post-Traumatic Stress Disorder – @simongterry

  8. The Virtual Reality Medical Center uses virtual reality therapy to treat phobias – @despinatracey

  9. MindMaze is testing the use of virtual reality to treat phantom limb pain – @despinatracey

  10. Conquer Mobile is testing the use of virtual reality to train surgeons for complex operations – @despinatracey

  11. Students at Barker College manipulate virtual objects in a 3D space – @ActivateLearn

  12. Students at Wagaman Primary School use augmented reality to bring an educational treasure hunt to life – @karinpfister

  13. Nearpod’s VR lessons allow students to go on virtual field trips – @kiwirip

  14. Prospective students at Harvard and Yale can take virtual campus tours – @kiwirip

  15. Nokia uses virtual reality to simulate public speaking – @Elearnstudiospt

  16. Lancôme uses virtual reality to visualise how its product works on the skin – @Elearnstudiospt

  17. Commonwealth Bank of Australia uses virtual reality to engage prospective recruits in a virtual workplace – @simongterry

  18. Sentient Computing uses interactive virtual reality to deliver high-stakes safety training – @sentcomp @dougbester

  19. The UN uses a virtual reality film to change attitudes in one of the world’s hot spots – @kiwirip

  20. Amnesty International uses virtual reality to help Sydneysiders appreciate the ravages of the Syrian conflict – @NeilVonHeupt

Man training in virtual reality

A special thank you goes out to everyone who participated in VR Working Out Loud Week, including Simon Terry who helped me lift it off the ground in the first place. I’m already looking forward to launching it again next year.

By the way, it’s not too late to keep the conversation going. Feel free to continue using the #VRwolweek hashtag to share with us what you’re doing in the virtual reality space.

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20 hot resources for customer-facing social media

24 May 2011

NetworkSomeone asked me recently where they can learn more about customer-facing social media; or in other words, social media used to engage externally with customers rather than internally with colleagues.

I’ve always considered this an example of “e-learning” because – if you do it right – you are educating people. They just happen to be outside of your organisation.

So here are 20 suggestions…

Face to face

Social Media Club

Cases

Fiskateers
Bubble O’Bill
7 Australian Social Media Examples & Case Studies

Reports

Social Media Marketing Industry Report
State of the Blogosphere

Books

Social Media 101
Socialnomics
The New Rules of Marketing and PR
The Corporate Blogging Book

Blogs

The Business of Being Social
Social Media Today
Social Media Examiner
Dan Zarrella, The Social Media Scientist
Ragan Social Media
Problogger
HubSpot Blog
Waithash

Twitter

@Steveology
@wilsonellis

Do you have any other suggestions…?