Tag: social media

Learning Virtually at NAB

OK, I promised to share some of my learnings from the AITD conference with you. It’s been a little while coming, but here’s the first cab off the rank…

The new generation

Cheryle Walker from the National Australia Bank delivered an informative presentation called Learning Virtually at NAB: Utilising Emerging Technologies. This was a refreshingly honest session in which Cheryle discussed how NAB views the changing L&D landscape.

In a nutshell, NAB sees the new generation of recruits into the workforce as being technology savvy, and having learning preferences that steer away from traditional, instructor-led teaching in favour of a more open, collaborative, peer-to-peer culture.

The organisation recognises that information is becoming more accessible than ever before and, in turn, the learning process is becoming increasingly learner-centric.

Hand hovering over a laptop keyboard.

So what are they doing about it?

NAB is responding to the changing L&D landscape by broadening its delivery model:

  • Last year NAB delivered face-to-face training to over 24,000 staff – now they are developing virtual classrooms and virtual learning spaces (similar to Second Life) to broaden their reach and make learning more readily available.
  • NAB already delivers online courses – now they are developing blogs and wikis to foster collaboration and capture knowledge from all parts of the organisation.
  • NAB already use DVDs and satellite TV – now they are developing podcasts and digital, on-demand TV.
  • NAB already has a corporate LMS and paper-based development plans – now they are developing “personal learning portals”.
  • NAB already has an intranet – now they are developing a social network.
  • NAB already uses email and intranet-based newsletters – now they are developing RSS feeds and delving into social bookmarking.

By the looks of it, NAB is a role model for the corporate sector in the e‑learning space.

AMP’s social media in the spotlight

A couple of my colleagues are doing some high-profile work in the industry at the moment.

Steven Lewis was on the panel last week at the 9th National Public Affairs Convention, where he talked about Enterprise 2.0 with Christopher Hire and Ross Dawson.

Hot on the heels of this effort is Annalie Killian, who will discuss the building of a collaborative culture inside a “conservative corporation” at next week’s Banking Technology 2008 conference in Sydney.

This event’s program looks really interesting, especially for those involved with e-learning in the financial services sector. I think registration is still open!

Is Facebook good for the workplace?

This question was posed by Myles Wearring in a news article last year, but it certainly hasn’t been answered yet.

The exponential popularity of Facebook has prompted some companies (such as ACP and Channel Seven) to block access to it in the workplace. The fear, of course, is that employees will fritter away precious work hours or engage in other inappropriate behaviour.

Three plush frogs covering ears, eyes and mouth respectively.

However, some companies (such as Flight Centre) actually support the use of Facebook. As I have discussed in my previous article, What is social networking?, it can build a sense of community and encourage information sharing. I also suggest it can help engage and motivate employees – especially the tech-savvy Gen-Y’s.

If you’re leaning towards the “Just ban it!” camp, this more recent article by Myles Wearring may temper your view.

BTW, this debate isn’t unique to the corporate sector. For example, this article by Natasha Elkington reports how a university threatened to expel a student for cheating because he set up a study group on Facebook!

I see the way forward as a balance. Organisations like companies and universities shouldn’t ban social networking outright. Instead, they should manage it to reduce the risks while availing us to the benefits.

What are your thoughts?

What is social networking?

Put simply, social networking is about connecting with other people. And there’s nothing new about that.

It’s common practice to attend a conference to meet other like-minded people in the industry, to get a job opportunity from someone you meet at a dinner party, or to find a good plumber by asking your friend who fixed his hot water system. These are all examples of connecting with someone else via your social network.

What is new, however, is that the Internet makes social networking easier than ever before.

Hand holding a mobile phone displaying social network app icons.

Online social networking

Social networking websites are all the rage at the moment. In fact, the last time I looked, seven of the top 20 most popular websites in the world were devoted to social networking (Alexa, 05/03/08):

These sites were rubbing shoulders with the likes of Google (4) and Wikipedia (9), and were even more popular than Microsoft (18), eBay (23) and Amazon (38).

Facebook

I’ve joined Facebook, and I find it easy enough to use. Just register an account and you get your own little website.

Among other things, Facebook let’s you:

  • Share information about yourself (eg contact details, interests, favourite things).
  • Upload photos and videos.
  • Post weblinks.
  • Add in fun stuff like Chuck Norris Facts and trivia quizzes.

Arguably the most powerful feature of Facebook is its ability to connect to friends and see their websites too. You can then see the friends of your friends, and so your reach grows.

You can also join “groups” and “networks”, which are more-or-less collections of related people. For example, your old high school or university might have its own network on Facebook, allowing you to catch up with long-lost buddies.

Workplace applicability

Social networking sites like Facebook obviously target the entertainment market, but that’s not to say there aren’t any potential applications in the workplace.

For example, you could use it to:

  • Learn more about your colleagues than the corporate directory will tell you – What’s their personality? Are they into rock climbing too?
  • Find the right person for a project or a secondment – Who can speak Mandarin? Who can train my team in DiSC?
  • Inform your colleagues of news and events.
  • Let people know what you’re working on right now.

Potential Positives

The potential positives of social networking go beyond knowledge sharing.

Consider the following:

  • Staff engagement – especially among the tech-savvy Gen Y’s.
  • Job satisfaction – inject some fun into the work day.
  • Productivity – the power of a 5-minute break.
  • Collaboration – fostering a sense of community.

Potential Negatives

Wherever there are positives, there are negatives. One of the most obvious is the potential for employees to fritter away their work time on frivolous activities.

Other concerns include:

  • Privacy – Who can see your personal information?
  • Security – What can they do with that information?
  • Appropriate behaviour – Do you really want your boss to see a photo of you drunk at your mate’s party?
  • Copyright – Who own the rights over that video clip you’re uploading?

Tips

In the context of the possible pitfalls, it would be wise to approach social networking prudently.

Here are a few tips:

  • Update your privacy settings to restrict who can view your information.
  • Do you really need to broadcast your date of birth? At least withhold the year.
  • Consider creating two separate profiles – one for your mates, one for your colleagues.

The general rule of thumb is: Don’t post anything you wouldn’t want the world to see!

More information

There’s a wealth of information about social networking on the web.

One of my favourite resources is Social Networking in Plain English.