25 more real-world examples of Virtual Reality

A couple of years ago I started up Virtual Reality Working Out Loud Week to promote real-world applications of virtual reality.

The inaugural #VRwolweek unearthed 20 real-world examples of the emerging technology, and the enduring popularity of that blog post tells me that we are hungry for more.

Loath to disappoint, I hereby present 25 more real-world examples of virtual reality, drawn from this year’s and last year’s events. I thank everyone who contributed to the following list.

• Kicking off with the Colonel, it would be remiss of me to omit KFC’s virtual escape room The Hard Way. Widely criticised for its evil genius paradigm, I urge us to appreciate the game’s otherwise authenticity. If used as a primer for training in real life, then it’s an engaging example of setting up an employee for success.
• Anchor Construction uses virtual reality to train its construction workers, while UPS uses it to train its truck drivers.
• South Wales Fire and Rescue uses interactive 360° video to train its new recruits on extricating a casualty from a road traffic incident.
• The Dutch Fire Department uses 360° video to teach the public how to react in case of an emergency, while on the other side of the flames in Australia FLAIM Trainer combines VR with haptics and heat-generating clothing to immerse firefighters in realistic situations.
• In Africa, Meet the Soldier aims to increase empathy among warring cattle farmers, while Cisco and Dimension Data are helping save the rhino.
• This charming Kiwi uses 360° video to record pov tutorials for mobile productivity apps. “See the apps and devices in action, in the context of where we work, live and play.”
• A group of middle school students has used 360° photos to create a virtual tour of Fort Vancouver, while the Chatham Historic Dockyard Trust uses 360° video to take you on a tour of their Age of Sail galleries.
• This Australian agency creates virtual tours and visualisations for the mining, architecture and tourism industries.
• Have you ever wondered how a self-driving car senses the world around it? Wonder no more with the Waymo 360° experience.
• Emmy Award winner for Outstanding Innovation in Interactive Storytelling, Pearl is a beautiful 360° animation that heralds the future of narrative.
• Virtual reality isn’t new to gamers, but now it’s social. Check out Evasion and Poker VR.
• I’m continually amazed at what can be achieved with CoSpaces Edu, such as the Virtual Reality Learning Lab’s uber cool reboot of Frogger. And while we’re going retro, have a laugh at Mario in real life.
• Topshop allows their customers to ride a virtual waterslide over the black cabs and double-deckers of central London.
• SeaWorld hybridises the real world with the virtual. Patrons of The Kraken Unleashed ride a rollercoaster while wearing VR headsets that plunge them into the abyss.It reminds me of Batman Adventure at Australia’s Movie World back in 1992, when we all sat on moveable seats in front of a big screen simulating the batplane screaming through Gotham City.A rollercoaster ramps the immersion up a few notches, to say the least, and I can see why it’s the perfect vehicle for a pre-recorded experience because the timing is precise.
• In Norway, Audi lets you test-drive their new Q5 in a giant virtual sandbox. It took me a while to work out the prospective customer would dig the racetrack in a real sandbox, which was then scanned and transformed into virtual reality. It’s a modern-day twist on Daytona USA presumably intended to attract the Amazon generation in-store to be worked over by the sales reps.Incidentally, I see the clever Scandi’s have now moved on to Augmented Reality with the Quattro Coaster app, which lets you build a road and drive a mini car on it in your living room.
• VR needn’t have an Audi-sized budget to be effective for marketing. A product manager in the medical industry created a WebVR experience to promote the hi-tech material in her range of surgical gowns. Given her name you may deduce I know this person, so I can tell you this impressive project was done on a shoestring.
• Finally, these other examples of virtual reality in healthcare – for autism, disability and pain management – must surely turn the most ardent of sceptics.

Oh how far we’ve come since Hugo Gernsback strapped on his teleyeglasses back in 1968. Long may this wonderful technology continue to evolve!

Good gear

I was in the market for a new smartphone recently, so I took up Samsung’s offer of a free Gear VR headset with a purchase of the new S7.

As readers of Paper cuts will know, I’ve been toying with virtual reality via the Google Cardboard headset. Now I had the opportunity to compare my experience with another headset one step higher up in the food chain.

Here I share with you my observations…

Headset

There’s no doubt about it, Cardboard’s ace in the pack is its price. For about $20 you obtain your very own portal into virtual reality.

Having said that, the Gear VR is only around $150, which I find surprisingly cheap and dare I suggest affordable. Whether it’s worth the greater investment will depend on your needs, but the following advantages that it holds over Cardboard may influence your opinion:

• The Gear VR headset is sturdier than its Cardboard counterpart, provides a snugger fit, and is more comfortable to wear.
• My S7 snaps perfectly into place on the Gear VR, whereas it sometimes goes a little off-kilter in the Cardboard.
• Gear VR’s tracking wheel allows me to focus my lenses, whereas Cardboard’s one-size-fits-all approach can result in blurry vision.
• Gear VR’s sensor responds to a simple tap of the finger, whereas the push button on Cardboard feels clunky.

Gear VR’s sensor also has scrolling functionality, but I find this tricky to use. I never seem to put my finger in the right spot, and I find the act of scrolling imprecise. I suggest an Xbox-like control stick (or perhaps a ball) would be a superior mechanism for both scrolling and selecting.

Apps

To use Cardboard, you need the Cardboard app. To use Gear VR, you need the Oculus app.

Third-party apps are searchable in Google Play, but as I mentioned in Paper cuts the results can not be filtered out by Cardboard compatibility. In contrast, the Oculus app has its own store that I can access via the headset, and while all the apps I see are compatible with Gear VR, there’s no search facility. That means I must scroll through the apps, which is tedious to say the least.

Then I worked out I can access the Oculus Store on my phone via the app without using the headset, which affords a much better user experience – complete with search facility.

As for the Oculus apps, I’ve found their quality to be a notch above the Cardboard offerings. So far I’ve tried Smash Hit VR, The Body VR, Speech Center, and The Night Cafe – all are excellent.

While some of the apps that I know via Cardboard – such as Vrse and Inmind – are also available via Oculus, not all are. I wonder if one day VR apps will be standardised so they work across all the major platforms. A pipe dream… I know.

360° photos

In Paper cuts I reported a drop-out problem when taking VR photos with my S4. I’m glad to say this is no longer an issue on my S7.

I must point out that VR photos taken via Cardboard Camera are not 360° photos; they are simply panoramic shots that are stitched together at their ends. While these are impressive, the black spots above and below the photo fall short of the definition of “virtual reality”.

Again in Paper cuts I expressed my surprise at the absence of multi-directional photo-stitching as per Photosynth, and it appears the boffins at Samsung read my blog. The S7 has a “surround shot” mode that enables you to take multiple photos in all directions, which are then stitched together to produce a true 360° photo. Mind you, this mode is not available on the phone by default – you must download it!

Here’s my effort with a surround shot at a wharf on Sydney Harbour. As you can see, the stitching is by no means perfect. I think the differences between the light and shade caused problems, not to mention the skills of the operator. However I’m pleased to report that adding my photo to Google Maps via Street View worked perfectly and immediately. The app still doesn’t say something to the effect of “Thank you for publishing your photo”, but I’ve grown to expect this kind of UX from Google.

I’m pleased to report that Flickr also recognises my photo as a photo sphere and automatically enables user manipulation, though I found it unreliable in Edge so try Chrome instead. Flickr also provides embed code that you can insert into your website – with user manipulation similarly enabled.

Back to Cardboard Camera, its VR photos can be viewed via the Cardboard headset – as you would expect. However a problem arises when you try to import a photo (such as a panorama) that wasn’t taken by Cardboard Camera. No matter whether I change the file name to PANO_date_x.jpg or run it through the Photosphere XMP Tagger, as user forums suggest, I’m invariably confronted by “This is not a VR photo”.

In contrast, all you need to do with Gear VR is create a subfolder called “360Photos” in the Oculus folder on your phone – though why it’s not already there is a another head scratcher – then transfer your photo into it. When you choose to see all photos in the Oculus app, you can go to “My Photos” and select yours. In fact, your photo need not be a true 360° photo; the app will stretch it into place (with mixed results).

A gripe I have with Oculus’s 360° viewing functionality, though, is that the slideshow mode is on by default. Just as you’re immersing yourself into the glorious coastline of Budva, you’re teleported somewhere else. Uber annoying!!

360° videos

Whereas Gear VR has the wood over Cardboard in relation to 360° photos, I maintain the reverse is true in relation to 360° videos.

On YouTube, all you need to do is click the little goggles icon in a 360° video to render it Cardboard compatible. It would be marvellous if we could similarly click a little oval icon to render it Gear VR compatible, but there I go again with another pipe dream…

A workaround for Gear VR is to use the Samsung Internet app to get to YouTube, play a video, toggle full screen, then change the mode to 360. Yet while this works, it’s inelegant.

Implications for business

Whether you intend on using virtual reality for e-learning, digital marketing, or some other business-related activity, I suggest Gear VR and Cardboard both have pro’s and cons.

In my opinion, Gear VR provides the better overall experience and looks more professional to boot. It’s handling of 360° photos is superior to Cardboard’s, and the S7’s compatibility with Flickr is useful for presenting them to the public. However, while $150 per headset is arguably affordable for an individual, you might think twice before buying 100 of them for your sales force.

Furthermore, Cardboard retains the upper hand with 360° videos. While Gear VR has a work around, it’s not really workable in a business setting. Until Oculus gets up to speed with third-party video, it might be worth having a Cardboard or two handy.

The triple-threat scenario

There’s no shortage of theories as to why a scenario works so well as an educational device. But for me, it boils down to context.

An authentic and relevant context facilitates two important processes.

1. Sense making

The authenticity and relevance of the scenario contextualises the content so that it becomes more meaningful for the learner. It approximates a real life situation with which she is familiar so that she can make better sense of it.

2. Transfer

When the learner finds herself in a similar situation in real life, she will associate the current context with the scenario and thus apply her experience from it more readily.

When we combine these two affordances with the engagement power of video, we create a triple threat which dramatically increases our probability of success.

An offer they can’t refuse

One of the best conference sessions I have ever attended was presented by Chris Bessell-Browne from Qantas College.

E-Learning at an airline is challenging because a relatively high proportion of the workforce does not have ready access to a computer. This poses a problem when, for example, you need to roll out compliance training to each and every individual.

One way in which Qantas solves this problem is by showing a series of video scenarios to large groups of their employees. The scenarios involve real employees as well as paid actors, and they recreate scenes that have actually happened at the organisation – eg a young woman receiving unwanted attention from a colleague at the Christmas party, a baggage handler being bullied by a peer in his team, a manager reprimanding one of his team members for her dishevelled appearance, etc. Each video is then followed by a slide featuring several discussion questions, asking if so-and-so was in the wrong, that kind of thing.

According to Chris, the discussions get quite animated as people argue their case for or against. Because there is often no clear “correct” or “incorrect” answer, the interaction represents a melting pot of views and perspectives – carefully facilitated by the L&D pro. It makes the learning experience engaging, relevant and authentic. In other words, nothing like typical compliance training.

As Chris proceeded with her presentation at the conference, everyone in the audience was on the edge of their seat as they eagerly anticipated the next instalment.

When was the last time anyone reacted like that to your training?

Video breathes life into content.

For example, while reading about how to provide effective feedback and perhaps downloading a 6-step job aid may be enough to improve your feedback giving skills, suppose you could also watch a video of a manager providing feedback to her direct report. Now you have a role model to follow, and a real-world example to make sense of.

So why doesn’t everyone do this? We have the tools at our disposal – from the camera on our smartphones to a plethora of free editing software downloadable from the internet.

I suspect one of the barriers is fear. We look at the slick productions such as those commissioned by Qantas, and we’re afraid our own efforts will appear amateurish in comparison. And you know what: they will!

When professional production houses shoot a video, they do so beautifully. The picture is rich and sharp. The audio is crisp and clear. The lighting is perfect. That is, after all, what you are paying them for. And it ain’t cheap.

When we record a video on our smartphone, the picture might be somewhat dull, the audio tinny, the lighting dodgy. But I put to you that if the quality of your production is good enough to see and hear, then it’s good enough to learn from.

And if the content is relevant, you’ll find your target audience surprisingly forgiving. You needn’t be Francis Ford Coppola because what really matters is the learning outcome.

So my advice is simply to give it a go. Test a few home-made clips on a pilot group to see how they fare. Incorporate constructive feedback, build on your success and scale it up. Your videography skills will improve over time, and you might even consider buying better equipment and software.

Sure, a beautifully crafted production will always be preferable, but it’s not always attainable or even necessary. You have the power right now to provide your audience with a learning experience that’s engaging, relevant and authentic.

So make them an offer they can’t refuse.

Funny business

Do you find yourself going to too many meetings? Or to meetings that don’t really achieve anything? I know I do.

Like many large organisations around the world, my employer is not immune to that most insidious of diseases: the ineffective meeting.

However, unlike other organisations that prefer to sweep the problem under the carpet, I’m proud to say that ours has chosen to tackle it head on. The term “proud” might seem somewhat of an over statement, but allow me to put it into context…

You see, in Australian terms at least, the company I work for is old. And with age comes a reputation for being risk averse, compliant, not really innovative, but big and safe. Perhaps we are some or all of those things, but in any case I think it sells us short.

I’ve been employed by the company for a while now, and I can personally vouch for the progressive changes that have occurred over that time. I think no better example of our evolution is a little video clip that we produced to combat the aforementioned spectre of the ineffective meeting.

In the clip, a woman in a supermarket asks the store attendant for directions to the bread aisle. The attendant dutifully escorts the customer to the bread and asks her what type she wants. What follows is an excruciating sequence as she defers to her colleagues for their opinions, everyone suggests conflicting ideas and alternative solutions, someone turns up late, no one is willing to make a decision, and eventually everyone departs, leaving the attendant holding a perfectly acceptable loaf of bread that no one wants.

Customer: Greg’s the key decision maker here.
Attendant: Greg…?
Customer: Greg’s not here.

It’s cheeky; it’s self-deprecating; and above all, it’s funny.

And it set the organisation alight. Our enterprise social network was deluged with positive comments, ranging from wishes of congratulations to urges to post it onto YouTube. Never before have I witnessed such a reaction to piece of training content.

Will it change the meeting culture of the organisation? Only time will tell. But given raising awareness of the problem is an objective, it’s off to a flying start.

All this got me thinking about the under-exploited role of comedy in education. Perfect timing – because just as I was contemplating this theme, my friend CJ Delling flew back into town.

CJ is a German-born comedian, cartoonist and “maker of stuff for the easily amused”. She has performed at the likes of the Edinburgh Fringe Festival and the Melbourne International Comedy Festival.

Inevitably, the first observation anyone makes upon meeting CJ is the oxymoron of the German comedian. But that, of course, is a myth. I have met a surprising number of Germans over my lifetime and I have found the vast majority of them to be well humoured. CJ goes one step further by being hilarious.

But this post isn’t about the sociability of our continental cousins; it’s about e-learning – so I cornered CJ on the pretence of catching up for coffee and asked her the following questions:

• Should comedy be used in education?
• What style of comedy is most effective for education?
• What is your favourite example of comedy used in education?

I agreed with CJ’s view that comedy should indeed be used in education. As she explained, it can improve the learner’s attention, interest and memory retention, while simultaneously reducing their stress and interpersonal barriers they may be experiencing.

I also subscribed to CJ’s advocacy of observational comedy in education. While we view the scene from a safe distance, we still see ourselves in it and hence its relevance to our own worlds. It works because it’s true.

With this in mind, I can see why CJ’s favourite Air New Zealand safety videos work so well. Moreover, I recognise how some of my own favourites might be re-deployed to develop mindsets and capabilities in the workplace; for example…

     • Leadership

     • Teleconferencing

     • Writing skills

     • Influencing without authority

While the comedic device may be…

     • Facetious

     • Dry

     • Black

Yet as CJ also noted: it’s important not to over step the mark. For me, Dilbert springs to mind. While the comedy might be champagne and the message cringeworthingly accurate, the cutting style of Scott Adams might dig a little too deep.

Does it matter? Yes! You can’t forget your objective, which is essentially to change behaviour. So you can ill afford to alienate your target audience.

That’s why I consider our supermarket clip such a powerful force. It’s obviously a comedy and a fictional scenario, which lets our guard down and provides a psychological degree of separation. Yet it remains unequivocally familiar, and so drives its message home.

Because we ridicule it, we feel the imperative to change.

Lest we ridicule ourselves.