Educate everyone

Posted 19 April 2016 by Ryan Tracey
Categories: e-learning, marketing

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My all-time favourite example of augmented reality has been reinvented.

When I first saw BMW’s augmented reality glasses on YouTube over 8 years ago, I was excited. It heralded a new dawn in educational technology. A golden age in which learning & performance would be transformed.

Then… nothing.

For years afterwards, augmented reality seemed to be trapped in the mystical realm of what it “could” do in the future. Indeed it offered amazing potential, but with too few examples of the technology in use, not much reality was really being augmented.

More recently, Google Glass has been making in-roads, though I consider it more of a data display device than an AR headset. And Microsoft’s work on HoloLens is truly inspiring, but it’s not quite ready yet.

Then… BOOM!

At the 2016 Consumer Electronics Show, Hyundai unveiled its Virtual Guide. Overnight, the Korean boffins made BMW’s augmented reality glasses a reality for the rest of us.

Now, I use the term “overnight” with poetic licence. Hyundai actually unveiled its AR app in the previous year. And yes, there have been other practical applications of AR done by other companies. Heck, they’re not even the first car maker to do it.

But all that is moot, because the point is this is the first time in a long time that I’ve been impressed by a mainstream brand. To me, Hyundai stands out from the myriad other car makers as a leader – not only in innovation, but also in customer service.

I compare them to Honda, for example, whose Civic can’t even play the songs on my Samsung smartphone.

Surprised koala

Hyundai’s app prompted me to consider the relationship between e-learning and marketing in the corporate domain.

Traditionally, e-learning (along with the rest of L&D) is inward focused; its specialists are charged with developing the capability of the organisation’s employees. In contrast, marketing is outward focused; its specialists are charged with attracting more customers.

Indeed there has been consideration of combining marketing with e-learning to promote and motivate employee development, but how about the reverse? How about combining e-learning with marketing to engage customers?

As Hyundai has demonstrated, e-learning can be used as a vehicle to establish a leadership position for the brand. Yet it can do more.

Consider an insurance company. Like cars, this is another sector that is usually considered boring by the general public and faces stiff competition. How about another TV advertisement featuring a loving family and a dog and… yawn… sorry, I can’t be bothered finishing this sentence.

Instead, how about a customer education strategy that teaches the public the fundamentals of insurance, providing a clear explanation of the concept, untangling its mind-boggling options and variations, ultimately helping regular folks like you and me make better decisions about our finances.

The strategy might involve a YouTube channel, an expert-authored blog, a moderated discussion forum, a free webinar series, a corporate MOOC… all open to the public.

Could someone consume your wonderful content and buy their insurance from someone else? Of course, some people base their purchasing decisions solely on price. But many don’t. With the trust and goodwill your education generates, I’d wager that plenty of prospective customers will prefer the brand that empowered them.

At the very least, you’d attract more customers with an education strategy than without one.

So don’t just educate your staff. Educate everyone.

20 real-world examples of Virtual Reality

Posted 22 March 2016 by Ryan Tracey
Categories: virtual reality

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The inaugural Virtual Reality Working Out Loud Week launched earlier this month. It’s something I started up almost on a whim to promote real-world applications of virtual reality.

There’s plenty of talk out there about how wonderful VR is and the incredible potential it offers us, but how about now? What are our peers currently doing with this emerging technology?

The online networking festival was open to anyone working with or experimenting with virtual reality. Whether you have been playing with Google Cardboard or developing high-end immersive experiences, we wanted to hear about it. Participants were invited to use the #VRwolweek hashtag on social media to share their successes, failures, questions, answers, work-arounds, or anything else we fellow geeks would find useful.

And I’m pleased to report it was a success! Over 60 posts on social media mentioning #VRwolweek is a good start in my book, and is a testament to the enthusiasm with which the digigeek community took up the challenge.

On the other side of the coin, some may say that 60-odd posts aren’t nearly enough. I acknowledge this perspective, and I put it down to two factors: (1) Lack of awareness of the event, as this is the first ever #wolweek dedicated to VR; and (2) Lack of hands-on experience. The technology is still very much in its infancy, and many of us are yet to make the leap from reading and talking about it to experimenting with it and applying it. Indeed, most of the tweets were about what others are doing with VR.

In any case, I learned a great deal about virtual reality via the event, and I’m glad to have raised my awareness of the following real-world applications across multiple industries, including sports, entertainment, healthcare, education, workplace training, and non-profit.

Virtual Reality Working Out Loud Week 2016

  1. Port Adelaide Football Club uses virtual reality for match simulation training – @simongterry

  2. CITEC uses virtual reality to simulate a gym, complete with personal trainer – @kiwirip

  3. Casey Neistat takes us to the Oscars as his +1 with his 360° camera – @ActivateLearn

  4. Microsoft uses virtual reality to immerse players into the Minecraft metaverse – @kiwirip

  5. Six Flags is turning to virtual reality to enhance its rollercoaster experience – @LearnKotch

  6. Torbay Hospital uses virtual reality to improve doctor empathy – @MoorOfALife

  7. The US military uses virtual reality therapy to treat Post-Traumatic Stress Disorder – @simongterry

  8. The Virtual Reality Medical Center uses virtual reality therapy to treat phobias – @despinatracey

  9. MindMaze is testing the use of virtual reality to treat phantom limb pain – @despinatracey

  10. Conquer Mobile is testing the use of virtual reality to train surgeons for complex operations – @despinatracey

  11. Students at Barker College manipulate virtual objects in a 3D space – @ActivateLearn

  12. Students at Wagaman Primary School use augmented reality to bring an educational treasure hunt to life – @karinpfister

  13. Nearpod’s VR lessons allow students to go on virtual field trips – @kiwirip

  14. Prospective students at Harvard and Yale can take virtual campus tours – @kiwirip

  15. Nokia uses virtual reality to simulate public speaking – @Elearnstudiospt

  16. Lancôme uses virtual reality to visualise how its product works on the skin – @Elearnstudiospt

  17. Commonwealth Bank of Australia uses virtual reality to engage prospective recruits in a virtual workplace – @simongterry

  18. Sentient Computing uses interactive virtual reality to deliver high-stakes safety training – @sentcomp @dougbester

  19. The UN uses a virtual reality film to change attitudes in one of the world’s hot spots – @kiwirip

  20. Amnesty International uses virtual reality to help Sydneysiders appreciate the ravages of the Syrian conflict – @NeilVonHeupt

Man training in virtual reality

A special thank you goes out to everyone who participated in VR Working Out Loud Week, including Simon Terry who helped me lift it off the ground in the first place. I’m already looking forward to launching it again next year.

By the way, it’s not too late to keep the conversation going. Feel free to continue using the #VRwolweek hashtag to share with us what you’re doing in the virtual reality space.

Paper cuts

Posted 1 March 2016 by Ryan Tracey
Categories: virtual reality

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I’m late to the party, but finally I’ve gotten my hands onto Google Cardboard.

I’ve been tinkering with it and, in the spirit of Virtual Reality Working Out Loud Week, I’ve decided to share with you what I’ve learned so far.

I’ll also share my problems – and there are plenty of them – so if you can solve any for me I’d be grateful!

An assembled Google Cardboard VR mount

The device

The ROI for Google Cardboard is through the roof. For about $20, you gain access to a world of wonder.

While high-end virtual reality hardware is available – and more will become available this year – the folded paper option is the perfect gateway for exploring this emerging technology.

InMind VR screenshot


Some brilliant Cardboard apps are available at Google Play.

Vrse showcases the 360° nature of VR, while Inmind VR is a somewhat childish game that nonetheless demonstrates the order of magnitude that immersive 3D animation offers over 2D. I foresee biotech companies leading the way on this.

Evidently, though, VR apps are still very much in their infancy. While a sizeable number are currently available, they are accompanied by reams of poor reviews. Many are free, but an astronomy app I tried stopped part way and wanted me to buy the premium version to continue.

I also found it tricky to identify the apps that were compatible with Cardboard. Most that are have the little goggles icon integrated into their artwork, but it would be preferable if the Play Store simply let us filter the results.

MythBusters: Sharks Everywhere! screenshot

360° videos

These are great! A couple of my favourites are Red Bull F1 360° Experience and MythBusters: Sharks Everywhere!

On your PC, you can use the navigation arrows or your mouse to shift your point of view; on your smartphone, you can physically move your device; and if you watch it through Google Cardboard, you get the full immersive experience.

Strangely, 360° videos don’t work on my iPad. I either get the Cardboard-oriented double vision, or else the regular pov stuck in one direction.

I also find the videos a little blurry. This may have something to do with the age of my S4, but I recently read that Facebook is getting serious about resolution.

The good news is you can record your own 360° videos using special cameras that are reasonably priced IMHO. A virtual tour, perhaps?

Panoramic phot of an Italian piazza

360° photos

These are just like 360° videos, but they’re static. Don’t let that put you off – they’re surprisingly immersive.

Google calls them “photo spheres” and they remind me of Microsoft’s Photosynth. Whereas Photosynth stitched together discrete photos, you record your photo sphere in a continuous circular motion.

Here’s my effort from a friend’s rooftop. (Note: This link is not supported in the mobile web version of Google Maps. Oh the irony.)

All you need to record your own photo sphere is the Cardboard Camera app. Having said that, I found it highly temperamental. The app is not very forgiving of human shaking, so a tripod would be helpful. It also drops out frustratingly easily. Clearing the app’s cache and my phone’s RAM appears to help, as does keeping a super-tight turning circle and moving painfully slowly.

Any kind of movement in the scene is a no-no; I tried it at Circular Quay and had no chance. Again, this could be due to the age of my phone, but still I’m surprised there is no photo-stitching option as per Photosynth.

Yet I struck more problems. My photo sphere works perfectly within my Cardboard Camera app; I wear my papery goggles and it’s like I really am surveying Sydney Harbour. Alas, that’s where it stayed.

I tried to upload my photo sphere to SphereShare (not a Google site) but it doesn’t play nice with IE11. Even in Chrome I received the following error: Please provide valid Photo Sphere JPEG image. Umm…?

Then I found out Google had a site called Views, but not any more. It appears they now want photo spheres uploaded to Google Street View. There’s an app for that, but I couldn’t open it – and I’m not the only one. (It appears I need Android 5. My phone only goes up to 4.4.2.)

Google has a slick Street View website, complete with PUBLISH subsite, which inexplicably fails to explain how to publish photo spheres. Thankfully I stumbled on this article by Phil Nickinson and learned that instead of starting at the map and uploading your photo sphere, you start at the photo sphere in your phone’s image gallery and share it to Maps. Then nothing happens, which is disconcerting, but Phil warns that Google must approve your photo sphere which takes about a day or so. It would have been nice for Google to have explained that. A week later, I’m still waiting.

However a more pressing problem was that my photo sphere was rendering in Maps as a photo. This I could not understand, given the file was being transferred from one Google application to another Google application via Google’s operating system. I even tried uploading it via PC, but again it rendered as a regular photo. I posted this conundrum to Reddit’s Google Cardboard subreddit and to one of LinkedIn’s virtual reality discussion groups, both in vain.

Thankfully I stumbled upon this discussion thread in the Google Photos Forum about a different problem, for which Russ Buchmann refers to the Photosphere XMP Tagger app (not a Google app). Hurrah! After using this app to tag my file, it rendered in Maps as a photo sphere.

A final tip: Populate your tagged file’s property details (eg title) in Windows Explorer prior to uploading it to Maps.

Google Cardboard icon

Milestones and millstones

My VR learning journey thus far may be described as joy punctuated by disappointment.

I applaud Google for giving Average Joe the gift of virtual reality – not only to consume, but also to produce.

Yet I am astonished by the lack of interoperability between Google’s own platforms, our reliance on third party products to perform seemingly simple tasks, and the tech giant’s customer uncentricity.

No doubt the boffins at Mountain View know exactly what they’re doing… but how about the rest of us?

They’d probably tell us to Google it.

The 70:20:10 lens

Posted 9 February 2016 by Ryan Tracey
Categories: instructional design

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In 70:20:10 for trainers I advocated the use of the 70:20:10 model by L&D professionals as a lens through which to view their instructional design.

The excellent comments on my post, and insightful blog posts by others – notably Mark Britz, Clark Quinn and Arun Pradhan – have prompted me to think deeper about my premise.

I continue to reject the notion that 70:20:10 is a formula or a goal, because it is not a model of what “should be”. For example, we needn’t assign 70% of our time, effort and money on OTJ interventions, 20% on social learning, and 10% on formal training. Similarly, we shouldn’t mandate that our target audience aligns its learning activity according to these proportions. Both of these approaches miss the point.

The point is that 70:20:10 is a model of what “is”. Our target audience does undertake 70% of its learning on the job, 20% via interacting with others, and 10% off the job (or thereabouts). Mark Britz calls it a principle. It’s not right and it’s not wrong. It just is.

Our role then as L&D professionals is to support and facilitate this learning as best we can. One of the ways I propose we do this is by using 70:20:10 as a lens. By this I mean using it as a framework to structure our thinking and prompt us on what to consider. Less a recipe citing specific ingredients and amounts, more a shopping basket containing various ingredients that we can use in different combinations depending on the meal.

For this purpose I have created the following diagram. To avoid the formula trap, I decided against labelling each segment 70, 20 and 10, and instead chose their 3E equivalents of Experience, Exposure and Education. For the same reason, I sized each segment evenly rather than to scale.

The 3 E's: Education, Exposure, Experience

Using the framework at face value is straight-forward. Given a learning objective, we consider whether a course or a resource may be suitable; whether a social forum might be of use; if matching mentees with mentors would be worthwhile. Perhaps it would be helpful to develop some reference content, or provide a job aid. When looking through the lens, we see alternatives and complements beyond the usual event-based intervention.

Yet we can see more. Consider not only the elements in the framework, but also the interactions between them. For example, in our course we could assign an on-the-job task to the learners, and ask them to share their experiences with it on the ESN. In the language of the framework, we are connecting education to experience, which in turn we connect to exposure. Conversely we can ask workshop attendees to share their experiences in class (connecting experience to education) or encourage them to call out for project opportunities (connecting exposure to experience). The possibilities for integrating the elements are endless.

Those who see L&D as the arbiter of all learning in the workplace may find all this overwhelming. But I see L&D as a support function. To me, 70:20:10 is not about engineering the perfect solution. It’s about adding value to what already happens in our absence.

70:20:10 for trainers

Posted 12 January 2016 by Ryan Tracey
Categories: instructional design, training

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Learning & Development Professional has been running a poll on the following question:

Is the 70:20:10 model still relevant today?

And I’m shocked by the results. At the time of writing this blog, over half the respondents have chosen “No”. Assuming they are all L&D professionals, the extrapolation means most of us don’t think the 70:20:10 model is relevant to our work.

But what does this really mean?

In LDP’s article The 70:20:10 model – how fair dinkum is it in 2015? – by the way, “fair dinkum” is Australian slang for “real” or “genuine” – Emeritus Professor David Boud says he doesn’t think there is proper evidence available for the effectiveness of the model.

If this is a backlash against the numbers, I urge us all to let it go already. Others have explained umpteen times that 70:20:10 is not a formula. It just refers to the general observation that the majority of learning in the workplace is done on the job, a substantial chunk is done by interacting with others, while a much smaller proportion is done off the job (eg in a classroom).

Indeed this observation doesn’t boast a wealth of empirical evidence to support it, although there is some – see here, here and here.

Nonetheless, I wonder if the hoo-ha is really about the evidence. After all, plenty of research can be cited to support the efficacy of on-the-job learning, social learning and formal training. To quibble over their relative proportions seems a bit pointless.

Consequently, some point the finger at trainers. These people are relics of a bygone era, clinging to the old paradigm because “that’s how we’ve always done it”. And while this might sound a bit harsh, it may contain a seed of truth. Change is hard, and no one wants their livelihood threatened.

If you feel deep down that you are one of the folks who views 70:20:10 as an “us vs them” proposition, I have two important messages that I wish to convey to you…

1. Training will never die.

While I believe the overall amount of formal training in the workplace will continue to decrease, it will never disappear altogether – principally for the reasons I’ve outlined in Let’s get rid of the instructors!.

Ergo, trainers will remain necessary for the foreseeable future.

2. The 70:20:10 model will improve your effectiveness.

As the forgetting curve illustrates, no matter how brilliant your workshops are, they are likely to be ineffective on their own.

Ebbinghaus Forgetting Curve showing exponentially decreasing retention over time

To overcome this problem, I suggest using the 70:20:10 model as a lens through which you view your instructional design.

For example, suppose you are charged with training the sales team on a new product. As a trainer, you will smash the “10” with an informative and engaging workshop filled with handouts, scenarios, role plays, activities etc.

Then your trainees return to their desks, put the handouts in a drawer, and try to remember all the important information for as long as humanly possible.

To help your audience remember, why not provide them with reference content in a central location, such as on the corporate intranet or in a wiki. Then they can look it up just in time when they need it; for example, in the waiting room while visiting a client.

Job aids would also be useful, especially for skills-based information; for example, the sequence of key messages to convey in a client conversation.

To improve the effectiveness of your workshop even further, consider doing the following:

  • Engage each trainee’s manager to act as their coach or mentor. Not only does this extend the learning experience, but it also bakes in accountability for the learning.

  • Encourage the manager to engineer opportunities for the trainee to put their learning into practice. These can form part of the assessment.

  • Set up a community of practice forum in which the trainee can ask questions in the moment. This fosters collaboration among the team and reduces the burden on the L&D department to respond to each and every request.

  • Partner each trainee with a buddy to accompany them on their sales calls. The buddy can act as a role model and provide feedback to the trainee.

In my humble opinion, it is counter-productive to rail against 70:20:10.

As an L&D professional, it is in your interest to embrace it.

E-Learning conferences in Australia in 2016

Posted 5 January 2016 by Ryan Tracey
Categories: conference

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It’s only January, but already 2016 is shaping up to be a big year of PD opportunities for e-learning professionals down under.

The following list of conferences is an organic one, so keep an eye on it!

Perth skyline

Gamification Central 2016
• Where: Melbourne
• When: 18-19 February 2016
• More info: Ark Group Australia

Learning Cafe UnConference
• Where: Sydney
• When: 25 February 2016
• More info: Learning Cafe

National FutureSchools Conferences
• Where: Sydney
• When: 3-4 March 2016
• More info: FutureSchools

iDESIGNX Live 2016
• Where: Sydney
• When: 16 March 2016
• More info: LearnX

National Blended Learning Conference 2016
• Where: Sydney
• When: 16-17 March 2016
• More info: Liquid Learning

Digital Disruption X 2016
• Where: Sydney
• When: 22-23 March 2016
• More info: IQPC

Connected Education Summit
• Where: Melbourne
• When: 19-20 April 2016
• More info: Connect Expo

CeBIT Australia
• Where: Sydney
• When: 2-4 May 2016
• More info: CeBIT Australia

AITD National Conference
• Where: Sydney
• When: 5-6 May 2016
• More info: AITD

• Where: Brisbane
• When: 30-31 May 2016
• More info: EduTECH

Education Nation
• Where: Sydney
• When: 7-8 June 2016
• More info: Quest Events

Leading a Digital School Conference
• Where: Melbourne
• When: 25-27 August 2016
• More info: iwbNet

Australasian Simulation Congress
• Where: Melbourne
• When: 26-29 September 2016
• More info: Simulation Australasia

Australian Council for Computers in Education Conference
• Where: Brisbane
• When: 29 September – 2 October 2016
• More info: ACCE2016

MoodleMoot Australia 2016
• Where: Perth
• When: September / October 2016
• More info: MoodleMoot

LearnX Live 2016
• Where: Melbourne
• When: 18 October 2016
• More info: LearnX

mLearn 2016
• Where: Sydney
• When: 23-26 October 2016
• More info: mLearn 2016

Learning@Work 2016
• Where: Sydney
• When: 24-25 October 2016
• More info: Learning@Work

MoodlePosium 2016
• Where: Canberra
• When: 5-6 December 2016
• More info: MoodlePosium

If you are aware of another e-learning related conference in Australia, please let me know and I’ll add it to the list.

My blogging year in the rear-view mirror

Posted 8 December 2015 by Ryan Tracey
Categories: blogging, e-learning

Tags: , , , , , , , , , , , , ,

As the year draws to a close, I like to reflect on my blog posts.

I invite you to scan the list below and catch up on any that you may have missed. It’s never to late to comment!

Rear-view mirror

Thank you everyone for your ongoing support.

I wish you a merry Christmas and a happy new year!


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