Shift the odds

I bet you’ve heard the term Human Centered Design a lot.

And I suspect you’ve heard other terms too… like Design Thinking (DT), User Experience Design (UXD), Customer Experience Design (CXD), and Learner Experience Design (LXD). They’re all variations of a theme.

That theme is that everyone provides a service to someone, and to improve that service for them, you can solve the problems they’re facing. That might be anything from a quick fix, through to an innovative feature or a brand new product line.

Whether you call the people you serve customers, or users, or learners, or colleagues, they’re the humans whom you centre your design around. With HCD you invite them to help you solve the problem, so that the solution you come up with together matches what they need.

Hence I believe HCD can maximise our probability of success – both as individuals and as businesses – but I also believe the way it’s presented to newcomers tends to be vague and overly complicated.

So I’ve decided to do something about it and build my own course.

Human Centered Design: A Crash Course is for you if you’ve heard of HCD and you want to learn more about it, or you’ve done some reading or training on it but you still don’t quite get it.

In half an hour, you’ll get up to speed with HCD and start using it to shift the odds in your favour.