Category: collaboration

A use for 3D Printing in the corporate sector

I’ve often wondered about the relevance of 3D printing in the corporate sector because we rarely produce a thing. Our products – such as bank accounts and insurance policies – are essentially 1’s and 0’s floating in the ether.

Then I attended a webinar presented by Jon Soong from Makers Empire. This Australian startup is active in the K12 sector, helping teachers bring 3D printing into their classrooms.

With the right hardware, software and guidance, teachers and their students can visualise abstract concepts (Mathematics, Science), produce replica objects (History, Geography) and create original objects (Art).

As the following video demonstrates, the technology can also be applied to problem-based learning.

I like what I see at St Stephen’s School, not only because of the pedagogical benefits that 3D printing affords, but also because it makes sense to familiarise our children with emerging technology.

This particular technology is already impacting manufacturing. A diverse range of products is currently being 3D printed, including clothes, jewellery, candy, teeth, prosthetics, tools, car parts, architectural models, furniture, toys and accessories.

I predict one day in the not-too-distant future, hospitals and medical device companies will dispense with their warehouses. Instead of stockpiling surgical equipment in big rooms – or worse, waiting for products on backorder – a hospital will be able to build the device it needs on-demand. No more need for storage and transport; just a licence to print the proprietary design.

Five 3D-printed stents.

In the corporate environment, however, we don’t make widgets.

In this context, I suggest we turn to the students from St Stephen’s for inspiration. When the kids use 3D printing to solve a problem, a by-product of that activity is collaboration. Following their lead, we could split our colleagues into teams and task them with producing a 3D artefact; whether or not that artefact has practical application is irrelevant. What is relevant is how the team members work together to achieve the goal.

The technology is the vehicle with which a collaborative situation can be engineered, experienced, observed, and reflected upon.

And we can go further. Consider a methodology such as Human Centered Design. By baking HCD into the task, the team members can practise it in a low-stakes scenario – for example, creating an office mascot. If the artefact doesn’t gain the target audience’s approval, it’s relatively cheap to make the necessary modifications or even go back to the drawing board.

After the team members build up their experience with the methodology via this seemingly silly exercise, they can apply it to the organisation’s real products and services.

Everyone is an SME

One of the recurring themes on my blog is a call for Subject Matter Experts (SMEs) to share their knowledge with the wider organisation.

In my view, this isn’t just an expectation: it’s an obligation. Organisations whose people embrace collaboration will prosper, while those who don’t will be left behind.

While the stereotype of an SME is a Sheldon-like character with superhuman intellect, the convenient truth is that we’re regular folk.

Of course the level of expertise in a particular domain will vary across a population, and the label of “expert” will naturally be assigned to those who have the most. However, it would be a folly to assume that the eggheads are the only ones who have anything to contribute.

You see, everyone is an expert in something. When humans work in a domain day in, day out, they familiarise themselves with it; they grow to understand its subtleties; they think up ideas to improve it; and they recognise the difference between business reality and academic fallacy when other people talk about it.

So while they might not be experts in the entire domain, they will be experts in parts thereof.

A businessman at his desk in the office.

Take Sam for example. He’s an administrator in the back office of a financial services organisation.

He’s no expert in superannuation, but he sure knows how to process a unit switch – even complicated ones. He processes dozens of them every day.

So when you need someone to record a unit switching tutorial, who you gonna call? It sure as hell won’t be Carl the CFP, or Mary the MBA, or anyone else with an acronym after their name. It will be Sam, the unit switching expert.

Spectacles

When we view the concept of subject matter expertise through this lens, we realise our roles as learning professionals need to change:

  • We need to stop deifying the few. This creates an “us & them” mentality which – even if affectionate – discourages the participation of the mortals.
     
  • We need to empower the many to share their expertise. In the modern workplace, this will involve social technology.
     
  • We need to cultivate a participatory culture. The best technology in the world is useless in an organisation with inhibitive policies and attitudes. Tools are meant to be used.

So unless they are doe-eyed novices, all the employees in your organisation have knowledge and skills to share. And if they don’t or won’t, let them find alternative employment with your competitors.

Swimming against the tide

Man swimming in the ocean

Swimming against the tide is a dangerous pastime, whether it be real or metaphorical.

That’s a lesson I’m sure Aneel Karnani learned earlier this month when he argued The Case Against Corporate Social Responsibility in The Wall Street Journal and the MIT Sloan Management Review.

How dare this associate professor challenge the weight of public opinion!

Many of the comments he attracted in response to his article were patronising, sarcastic, insulting or downright nasty.

We all think we’re professional, we all think we’re collaborative, but this real-life example shows that clearly we’re not.

Don’t get me wrong: I don’t actually agree with Karnani’s position. However, I’m mature enough to recognise the truths in his argument – even if I don’t like them.

So I salute Aneel Karnani for speaking his mind and provoking thought and debate. Perhaps the case for corporate social responsibility will be bolstered as a result.

In the meantime, I think we should all take a deep breath and remember that if we all bow to popular opinion, we’ll never evolve our ideas.

Let’s welcome contrarian views and discuss their merits – minus the agro.