Archive for the ‘motivation’ category

Collateral damage

4 August 2015

The L&D community may be divided into two camps: (1) Those for whom the mere mention of learning styles makes their blood boil; and (2) Those who are inexplicably unaware of the hullabaloo and are thus oblivious to the aforementioned boiling of blood.

All the things meme guy

Credit: Based on original artwork by Allie Brosh in This is Why I’ll Never be an Adult, Hyperbole and a Half.

The antagonism stems from the popularity of learning styles in the educational discourse – not to mention vocational curricula – despite a lack of empirical evidence supporting their effectiveness when incorporated into instructional design. The argument is that in the absence of such evidence, don’t waste time and money trying to match your teaching style to everyone’s learning styles; instead, divert that energy towards other, evidence-based pedagogy.

This is sound advice.

Nonetheless, I urge my peers not to throw the baby out with the bath water. By this I mean regardless of the existence or impact of learning styles, a phenomenon that enjoys universal recognition is that of learner preferences. And I fear it may be an unintended casualty of the war on learning styles.

For example, a deduction from the literature might be that a teacher need not tailor his or her delivery to meet the needs of the audience. Since learning styles are bunk, I can do what I like because it won’t make a difference anyway. Such a view is conveniently teacher centric, and it flies in the face of the thought leadership on learner centeredness that we have advanced so far. Sure, the deduction may be unreasonable, but extremists rarely listen to reason.

However, a more insidious factor is the dominance of the literature on formal learning. Studies of the impact of learning styles are typically based on teaching in a classroom setting, often in the K12 sector. Furthermore, the statistics are based on scores achieved via formal assessment. Yet we know in the workplace the vast majority of learning is informal.

Let me illustrate my concern here with a personal example. When I need to find out how to perform a particular task in a particular software program, I strongly prefer text-based instructions over video. I’m annoyed by having to play a clip, wait for it to load, and then wait for the presenter to get to the bit that is relevant to me. Instead, I prefer to scan the step-by-step instructions at my own speed and get on with it.

Now, if only video was available and I weren’t such a diligent employee, I might postpone the task or forget about it all together. Yet if you were to put me in a classroom, force me to watch the video, then test my ability to perform the task – sure, I’ll ace it. But that’s not the point.

The point is that the learner’s preference hasn’t been taken into account in the instructional design, and that can affect his performance in the real world.

If you don’t agree with me, perhaps because you happen to like video, suppose a manual was the only form of instruction available. Would you read it? Perhaps you would because you are a diligent employee.

Isn’t everyone?

All the things meme guy, sad

Credit: Based on X all Y (Sad) In HD by CanineWritter, in turn based on original artwork by Allie Brosh in This is Why I’ll Never be an Adult, Hyperbole and a Half.

In case your blood is beginning to boil, let me emphasise: (1) Learning styles appear to have no significant effect on learning outcomes; and (2) The nature of the content probably dictates its most effective mode of delivery.

If we assume that learning styles are highly correlated with learner preferences – indeed, for some they are synonymous – then we might be tempted to conclude that learner preferences have no significant effect on learning outcomes. I consider this a false conclusion.

Indeed in a controlled environment, learner preferences don’t really matter. The participants are forced to do it whether they like it or not, or they somehow feel obliged to comply.

Outside of the controlled environment, however, learner preferences do matter. We sometimes see this in formal settings (which is why universities enforce a minimum percentage of lecture attendance), but it appears most starkly in informal settings where the learner is empowered to do it or not. If they don’t like doing it, odds are they won’t.

So we need to be mindful of the interaction between pedagogical effectiveness and learner preference. An experience that your learners love but is ineffective is ultimately worthless. But so too is an experience that is effective but your learners loathe.

As a profession we need to aim for experiences that are both effective and liked by our audience – or at the very least, don’t turn them away.


I can’t use Facebook

27 May 2014

This one goes out to all the L&D folk who are wary of the “I haven’t been trained” excuse.

I can't use Facebook because I haven't been trained in it (said nobody ever).

They’re not like us

12 May 2014

As learning in the workplace becomes increasingly informal, the motivation of employees to drive their own development becomes increasingly pivotal to their performance.

This is a point that I fear many of our peers fail to grasp.

You see, we love learning. We share knowledge on Twitter, contribute to discussions on LinkedIn, read books, write blogs, comment on blogs, subscribe to industry magazines, share links to online articles, watch videos, and participate in MOOCs. We tinker with software, experiment with new ideas, attend conferences, and join local meetups. We crowdsource ideas, invite feedback, ask questions, and proffer answers. The list is endless.

No one forces us to do all this. We do it because we enjoy it, and we understand that it is critical in keeping our knowledge and skills relevant in an ever-changing world.

The inconvenient truth, however, is that not everyone does this. I’m not referring to some of us in the L&D profession, although that’s an ironic part of the problem. For now I’m referring to a large proportion of our target audience. In a nutshell, they’re not like us.

An embodiment of this concept is the 1% rule. This heuristic maintains that in a typical online community, only 1% of the members create new content, while the remaining 99% lurk. A variation of this theme is the 90-9-1 principle, which maintains that in an online space that empowers users to create and edit content (eg an intranet or wiki), only 1% of the members will create new content, 9% will edit it, leaving the remaining 90% who consume it.

Of course, these ratios assume a participating population; they don’t account for the proportion of the membership that is disengaged with the community. That is to say, not even lurking. And that proportion may be surprisingly large.

In any case, I’m not interested in getting tied up in knots over the numbers. Like 70:20:10, these are merely rules of thumb that reflect a broader truth. I also appreciate that lurking isn’t necessarily a bad practice. The consumption of content is an important element of “learning”. No argument there.

A problem arises, however, when active participation is expected. Consider an ESN such as Chatter: 1% of the organisation won’t adequately reflect the enterprise’s collective intelligence. Or a discussion forum that supports an inhouse training program: 1% of the participants will fall short of the critical mass that is required to develop a rich, diverse and meaningful discussion. In such cases, the vast majority of the SMEs are effectively holding back their expertise, and those with experiences to share are not doing so. Hence the learning experience suffers – even for the lurkers.

Another challenge we face is pre-work – or more to the point: it not being done. Of course this has been a problem for as long as pre-work has existed. However it’s becoming acute for those among us who are trying to implement a flipped classroom model. Value-add activity can not be undertaken when the face time is spent on the non-value add activity which should have (but hasn’t) already been done. It defeats the purpose.

Again, when the expectation of active participation is not met, everyone’s learning experience suffers.

Tumbleweed rolling along a deserted road

So how can we as L&D professionals change the situation? How can we motivate our participants to participate actively…?

My poll results from Drivers of Yammer use in the corporate sector are somewhat enlightening. Indeed, I have enjoyed some success by getting executives actively involved, as well as by calling on champions throughout the business to push the barrow.

I recently asked a presenter at an e-learning conference what she does when her target audience aren’t actively participating in the discussion forums that she sets up, and she replied matter-of-factly that she reports their reticence to their respective managers. Ouch! but apparently it works.

Natalie Lafferty blogged about a paper recently published by the Virginia School of Medicine, in which they reported dwindling attendance at their flipped classroom sessions…

“In sessions where students could sit where they wanted, they were less prepared as they would typically sit with their friends and would choose their table based on fun rather than who knew their stuff. The session for some served as a ‘social catch-up’, others admitted they watched videos. There was however a difference in approach to team-based learning sessions where students were assigned into groups; they were more likely to prepare as they were more concerned about appearing stupid.”

I call the latter phenomenon “social accountability” and it appears powerful.

Jayme Linton blogged about encouraging her students to do their pre-reading by employing similar techniques such as “speed dating”…

“Speed dating allows students to interact with several peers in a short amount of time. Students talk for a short time (1 or 2 minutes) with a classmate, typically in response to a question or set of questions. After the specified time period has passed, students rotate and have a conversation with another peer.”

Dare I suggest again the major concern of the participants is their social standing?

Carrot and stick

While all these techniques evidently motivate the target audience to participate, I can’t help but feel a pang of disappointment. Because each of these motivators is extrinsic.

Whether it be ego, fear, politeness or bald-faced sycophancy driving their behaviour, I put it to you that the retirement of the motivating technique by the L&D pro would result in the cessation of that behaviour. By definition, the motivation is not intrinsic and so the participants are relieved of their incentive to continue.

Of course, an alternative is to cultivate the participants’ intrinsic motivation instead. For example, if the content is authentic, relevant and engaging, then that makes it compelling, and that should pull the participants in. However, I put it to you further that even with the most compelling content in the world, it will be worth nil if the participants are not habituated into interacting with it and with one another about it.

Which leads me to consider a hybrid approach: using extrinsic motivators to drive the desired participant behaviour, which is consequently rewarded by an experience that is intrinsically motivating. In other words, scaffolding the informal learning process with a formal structure, thereby driving the behaviour that achieves the outcome that drives the behaviour.

Perhaps over time a sustainable participatory culture will emerge and the need for such scaffolding will dissipate. In the meantime, though, we may have no choice but to dangle the carrot with the stick.

The point of compliance

15 April 2014

Why do we wear seat belts?

To avoid the fine… right?

I really wish I embedded this video into Take the law out of compliance training, but I didn’t.

So here it is now.

An offer they can’t refuse

10 March 2014

One of the best conference sessions I have ever attended was presented by Chris Bessell-Browne from Qantas College.

E-Learning at an airline is challenging because a relatively high proportion of the workforce does not have ready access to a computer. This poses a problem when, for example, you need to roll out compliance training to each and every individual.

One way in which Qantas solves this problem is by showing a series of video scenarios to large groups of their employees. The scenarios involve real employees as well as paid actors, and they recreate scenes that have actually happened at the organisation – eg a young woman receiving unwanted attention from a colleague at the Christmas party, a baggage handler being bullied by a peer in his team, a manager reprimanding one of his team members for her dishevelled appearance, etc. Each video is then followed by a slide featuring several discussion questions, asking if so-and-so was in the wrong, that kind of thing.

According to Chris, the discussions get quite animated as people argue their case for or against. Because there is often no clear “correct” or “incorrect” answer, the interaction represents a melting pot of views and perspectives – carefully facilitated by the L&D pro. It makes the learning experience engaging, relevant and authentic. In other words, nothing like typical compliance training.

As Chris proceeded with her presentation at the conference, everyone in the audience was on the edge of their seat as they eagerly anticipated the next instalment.

When was the last time anyone reacted like that to your training?

Businessman with information and resources streaming out of his smartphone

Video breathes life into content.

For example, while reading about how to provide effective feedback and perhaps downloading a 6-step job aid may be enough to improve your feedback giving skills, suppose you could also watch a video of a manager providing feedback to her direct report. Now you have a role model to follow, and a real-world example to make sense of.

So why doesn’t everyone do this? We have the tools at our disposal – from the camera on our smartphones to a plethora of free editing software downloadable from the internet.

I suspect one of the barriers is fear. We look at the slick productions such as those commissioned by Qantas, and we’re afraid our own efforts will appear amateurish in comparison. And you know what: they will!

When professional production houses shoot a video, they do so beautifully. The picture is rich and sharp. The audio is crisp and clear. The lighting is perfect. That is, after all, what you are paying them for. And it ain’t cheap.

When we record a video on our smartphone, the picture might be somewhat dull, the audio tinny, the lighting dodgy. But I put to you that if the quality of your production is good enough to see and hear, then it’s good enough to learn from.

And if the content is relevant, you’ll find your target audience surprisingly forgiving. You needn’t be Francis Ford Coppola because what really matters is the learning outcome.

So my advice is simply to give it a go. Test a few home-made clips on a pilot group to see how they fare. Incorporate constructive feedback, build on your success and scale it up. Your videography skills will improve over time, and you might even consider buying better equipment and software.

Sure, a beautifully crafted production will always be preferable, but it’s not always attainable or even necessary. You have the power right now to provide your audience with a learning experience that’s engaging, relevant and authentic.

So make them an offer they can’t refuse.