Soft landing

Muhammad Tahir Rabbani risked poking the bear on LinkedIn when he asked the Learning & Development Professionals Club:

How can we differentiate between hard and soft skills?

His question was serendipitous because I had been giving that very question some serious thought, and where I landed was that the successful application of hard skills can be measured definitively. For example, the code you write works as intended, or you arrive at the correct mathematical solution. Hence the metric is a hard number, or a binary yes or no (1 or 0).

On the other side of the coin are soft skills, so named because they are not hard skills – a bit like the white rhino and the black rhino, or hard dollars and soft dollars. Successful application of these skills less obviously boils down to a number. For example, how do you measure your communication skills or your relationship management prowess? The number of emails you send or the size of your network both miss the point. One approach might be to measure the skill indirectly, perhaps in terms of employee engagement or volume of sales.

I was comfortable with my position until I listened to a podcast by David James in which Guy Wallace quotes Joe Harless: “Soft skills is a euphemism for hard skills which we have not worked hard enough yet to define.” In other words, Guy explains, we typically don’t begin with the end in mind – that is to say, terminal performance.

And this made sense to me. I realised we could measure an executive’s communication skills by monitoring his target audience’s actions in response to the key messages in his memo; and we could measure a line manager’s provision of feedback by calculating her team member’s subsequent uptick in performance of a task. Thus, if we factor in terminal performance, a business metric emerges.

However, as Guy also explains, this is all highly dependent on the intended outcome in the context of the individual’s role, which makes it challenging to quantify at scale. Yet I also see how, just as we standardise the outputs of hard skills via acceptance criteria, we can do the same for soft skills. For example, we could use a rubric to assess whether the feedback that the manager provided clarified the situation, described the behaviour observed, and explained the impact. In this way, we “harden” the skill.

A pair of gymnastic rings

Complicating matters is the fact that some folks take umbrage at the word “soft” because it conveys the impression that they’re easy or weak. I consider this a misinterpretation, but I also acknowledge that perception is reality. Thus, countless peers have proffered alternative adjectives such as “business”, “professional”, “power”, “behavioral”, “employability”, “core”; or one that I’ve used myself in the context of a skills-based learning strategy, “transferable”.

The problem with all these labels, in my view, is that they don’t satisfactorily differentiate hard skills from soft. For example, is a hard skill such as data analysis not also a business skill or a power skill? It’s certainly transferable.

Wikipedia describes soft skills as “psychosocial”, and I feel this hits the mark closer than most. Intrapersonal skills that are exercised inside your head – such as creative thinking and resilience – are psychological, while interpersonal skills that are exercised with other people – such as communication and relationship management – are social. Unfortunately Wikipedia goes on to declare that hard skills are specific to individual professions, which is demonstrably false.

Another popular way to differentiate hard skills from soft is with the labels “technical” and “non-technical”. However Josh Bersin argues that soft skills are not soft because they’re highly complex, take years to learn, and are always changing in their scope. That sounds a lot like technical skills to me. In Figure 1 of his article he also combines core/technical skills! I wouldn’t dare suggest he was wrong; it’s just a matter of personal proclivity.

Harking back to my answer to Muhammad’s question, my own proclivity is to use the labels “objective” and “subjective”. Hard skills such as computer programming and data analysis are measured quantitatively; hence they are objective skills. In contrast, while the measurement of soft skills such as communication and relationship management can be rendered objective, we tend not to and so they remain qualitative in nature; in which case they are subjective skills.

Having said that, perhaps all this linguistic gymnastics is just an academic sideshow. Our audience doesn’t much care for it, and for them I suggest it would make more sense to repackage “digital” skills (working with data, working with technology) and “people” skills (working with humans, working with yourself). These complement “role-specific” skills (pertaining to accounting or derivatives trading, for example) and of course “compliance” skills (such as privacy and AML), both of which might be better pitched as competencies.

I also suggest that however you slice and dice skills, it’s always going to be a little bit wrong. There will inevitably be exceptions, cross-categorisations and dependencies. Frankly, it will be a marriage of convenience.

And that’s OK, because whatever you call them, what really matters is that we develop them to improve our performance.

The beauty of customer education

Beauty is in the eye of the beholder, and I beheld much to admire in a recent podcast in which Hayley Curcio, Head of MECCAversity, shared the iconic retailer’s approach not only to training its workforce but also to educating its customers.

A collection of makeup paraphernalia on a small table.

The host Marnina Diprose set the scene aptly: As an expert “we assume that people will just get what we’re saying, without the context of us being in the industry or being educated for multiple years.”

To which Hayley added: “It’s the why … Really understand how it links back to the problem they’re trying to solve.”

I think those two observations describe customer education in a nutshell.

It’s not so much about pushing product, although the positive impact of customer education on revenue and retention is well documented. It’s about empowering your customers to make informed decisions and deepen their connection to your brand.

And I can see this mindset manifest at MECCAversity. One of the tutorials isn’t titled How to use NARS #12 Cream Blending Brush; it’s titled How to Recreate NARS’ Signature Smoky Eye. Similarly, another tutorial isn’t titled How to apply Violette Petal Bouche Matte; it’s titled How to Create an Effortless Red Lip with Violette. There’s even a tutorial titled How to summer-proof your makeup sans vendor name.

In other words, MECCA’s education strategy isn’t product centered. It’s customer centered.

They identify the moments that matter in your makeup routine. They isolate the pain points and define the problems you’re trying to solve.

Then they solve them.

Training at scale

A cork map of the world with pins in several countries.

“Those who say it can not be done should get out of the way of those who are doing it.”

Who said that? Was it George Bernard Shaw? Elbert Hubbard? Or is it one of those mysterious “old Chinese proverbs”…?

Regardless, in my experience it applies to the scaling of training across organisations, and I was honoured to discuss it with Michelle Ockers on her podcast.

Similar but different

I for one welcome the Australian Government’s proposal to establish a National Skills Passport.

Tabled last year via the Working Future whitepaper, the idea is “to help people more easily demonstrate their skills to employers and reduce barriers to lifelong learning.”

An open passport containing multiple stamps.

Bravo. But of course the devil is in the detail, and so far there hasn’t been very much of that (perhaps by design).

Indeed, the Department of Education and the Department of Employment and Workplace Relations have jointly released a consultation paper which advances the idea a smidgen more. For example, “Stakeholders have long called for the creation of a tool to help Australians demonstrate their qualifications to prospective employers. A skills passport could combine a person’s qualifications across VET and higher education to more effectively demonstrate their skills to employers.”

As per that extract, the document frequently uses the word “skills” in conjunction with the word “qualifications”, and I fear they’re being conflated.

You see, they’re similar, but different. I’ve previously expressed my view in the context of digital badges – see The past tense of open badges and More than just a pretty face – whereby a qualification is a promise that you can do something; whereas a badge is (or more to the point, should be) a symbol that you have done it.

There’s the rub. If the National Skills Passport is to be a collection of qualifications, then it will essentially be a promissory note. Granted, the interoperability of it across higher education and industry will be attractive, but it won’t ever evolve beyond Curriculum Vitae 2.0 because its premise will be flawed from the get-go.

In the corporate sector our strategies are increasingly skills-first, and I suggest the government’s proposed solution should be too. Rather than accumulating your qualifications, the passport should represent your skills.

Certainly a qualification can lend weight to your claim on a skill, but only to a certain level, because doing a course on data science doesn’t necessarily mean you are skilled at data science – P’s are degrees! In a similar vein, your employment history and other work experience could also lend weight, but occupying the role of Data Analyst for several years doesn’t necessarily mean you were a good one.

What I’m getting at is to be validated, a skill needs to be assessed. And because by definition a skill is practical, what is being assessed must be its practice. Now I realise this is challenging and potentially unwieldy to do, so much so that I’ve suggested that universities pivot their awards accordingly – see Higher Assessment – while some providers have spawned a new service offering – see DeakinCo and RMIT Online.

And I also realise that some courses are practically oriented, with their completion predicated on the production of a dashboard or the presentation of a project, for example. That’s a shift in the right direction, as the assessment of practice is integrated into the learning experience.

However, if the National Skills Passport is to be a National Skills Passport, then it needs to be founded upon… skills. Evidence such as qualifications and employment history contribute to your record of a specific skill at a particular level (aligned to a standardised rubric) but only through an independent assessment of practice can you reach the terminal level.

That way, if I’m looking for a SQL programmer who can speak Japanese, I can find someone at the click of a button without wondering how capable they really are.

L&D conferences in Australia & New Zealand in 2024

G’day & Kia Ora to the new year!

As my greeting suggests, this year’s instalment of conference alerts is an Antipodean affair. Due to popular demand – well, two people – I’ve added events from the land of the long white cloud into the mix.

If you’re aware of any other L&D conferences in Australia or New Zealand this year, please do let me know…

Close-up of Sky Tower in Auckland, New Zealand.

Conference List

The details of the following events may change, so best check the latest information on their websites!

Australian Tertiary and VET Conference
Sydney, 6-8 March 2024

International Conference on Education, Learning and Training
Auckland, 7-8 March 2024

International Conference on Virtual and Augmented Reality Simulations
Melbourne, 14-16 March 2024

iDESIGNX
Sydney, 22 May 2024

L&D Leadership Summit
Melbourne, 30-31 May 2024

Learning and Development Forum
Melbourne, 6 June 2024

HR Learning & Development Summit
Sydney, 12-13 June 2024

AITD Conference
Adelaide, 12-14 June 2024

L&D Symposium
Hunter Valley, 18-19 June 2024

New Zealand L&D Leadership Summit
Auckland, 25-26 June 2024

HR + L&D Innovation & Tech Fest
Auckland, 29-30 July 2024

EduTECH
Melbourne, 13-14 August 2024

AHRI National Convention & Exhibition
Melbourne, 20-22 August 2024

L&D Leadership Summit
Sydney, 10-11 September 2024

HR + L&D Innovation & Tech Fest
Sydney, 26-27 September 2024

HRD Learning & Development Summit
Sydney, 17 October 2024

Learning and Development Forum
Sydney, 14 November 2024

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