The Green Wiki and the rise of free media
However, I’m not hyperlinking to the Green Wiki for two reasons:
I think the following cartoon by Hugh MacLeod sums up my second point perfectly…
In this particular case, AMP employees are using wiki software to share tips on how to reduce our carbon footprint in the workplace, collaboratively making our company a better corporate citizen.
Notice I said “employees”, not a “task force” or a “strategic working group” or a “steering committee”. Just regular employees like you and me.
And all because someone on the floor decided one day to put the wiki together – talk about democratising the workplace!