20 hot resources for customer-facing social media

Someone asked me recently where they can learn more about customer-facing social media; or in other words, social media used to engage externally with customers rather than internally with colleagues.

I’ve always considered this an example of “e-learning” because – if you do it right – you are educating people. They just happen to be outside of your organisation.

So here are 20 suggestions…

Face to face

• Social Media Club

Cases

• Fiskateers
• Bubble O’Bill
• 7 Australian Social Media Examples & Case Studies

Reports

• Social Media Marketing Industry Report
• State of the Blogosphere

Books

• Social Media 101
• Socialnomics
• The New Rules of Marketing and PR
• The Corporate Blogging Book

Blogs

• The Business of Being Social
• Social Media Today
• Social Media Examiner
• Dan Zarrella, The Social Media Scientist
• Ragan Social Media
• Problogger
• HubSpot Blog
• Waithash

Twitter

• @Steveology
• @wilsonellis

Do you have any other suggestions…?
 

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Tags: blogs, books, case studies, customer service, customer-facing social media, enterprise 2.0, marketing, reports, social media, Twitter

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